Enriching Your BCFM Strategy: Create a Unified Pre-Purchase Experience
A well-oiled BFCM machine requires many parts working together. While an ad or deep discount may pique a shopper’s interest, they will often need multiple touchpoints and reminders before making a purchase.
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Join BFCM experts with firsthand experience helping merchants achieve their goals as they guide you through building an omnichannel strategy. We'll cover best practices, optimizing customer experiences, and incorporating trends like AI, TikTok Shop, and personalized shopping for a successful BFCM.
0:04:53 - Understanding your audience and creating a compelling message
0:07:50 - Creating discounts and deals that resonate with loyal and new customers
0:20:30 - Maximizing your presence on social commerce
00:28:20 - Effective ways to increase your average order Value
Speakers
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Ricky Au
Product Marketing Manage AfterShip
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Shuvra Rahman
Sr. Customer Success Manager AfterShip
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Gavin Chan
Sr. Customer Success Manager AfterShip
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“It is super important to make sure that brands are creating engaging and authentic content that resonates with audiences.”
Shuvra Rahman
Sr. Customer Success Manager AfterShip
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“Consumers have been conditioned to seeing an estimated delivery date and using it as a decision trigger.”
Gavin Chan
Sr. Customer Success Manager AfterShip
Key Learnings
Omnichannel Strategy is Essential for BFCM Success
To maximize sales during Black Friday and Cyber Monday (BFCM), businesses must build an omnichannel strategy that reaches customers across multiple platforms, including social media, email, and mobile. Multiple touchpoints ensure that shoppers are engaged and reminded throughout their buying journey.
Leverage AI and Emerging Trends
Incorporating AI-driven tools and trending platforms like TikTok Shop into the BFCM strategy allows businesses to stay ahead of the curve. Personalized shopping experiences driven by AI can increase customer engagement and conversion rates.
Personalized Experiences Drive Conversions
Customizing the shopping experience based on user data, preferences, and behavior increases the likelihood of turning interest into purchases. Personalization helps build customer trust, encourages repeat engagement, and enhances the overall shopping journey.
Consistency and Optimization Across Channels
Consistent branding, messaging, and seamless experience across all customer touchpoints are critical to success. Optimizing each touchpoint ensures that customers have a smooth and cohesive experience from initial interest to final purchase.
Connect with us and download the recording
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