Enriching Your BCFM Strategy: Creating a Unified Prepurchase Experience

A well-oiled BFCM machine requires many parts working together. While an ad or deep discount may pique a shopper’s interest, they will often need multiple touchpoints and reminders before making a purchase.

In this session, we’ll walk customers through how to build an omnichannel strategy before BFCM. We’ll discuss best practices for optimizing their experience and how to incorporate trends into their strategy, from AI to TikTok Shop to personalized shopping.

Touchpoints we’ll focus on:

• Building an Omnichannel Strategy for BFCM: Learn how to develop a cohesive omnichannel strategy that aligns marketing, sales, and customer service for a seamless BFCM experience.
• Optimizing Customer Experience Pre-BFCM: Discover best practices to enhance customer touchpoints and maintain engagement across channels leading up to BFCM.
• Incorporating Emerging Trends into Your BFCM Strategy: Explore how to integrate emerging trends like AI, TikTok Shop, and personalized shopping into your BFCM plan.

Have questions? Be sure to ask them during the webinar for a chance to win a $100 gift card! If you can't attend live, register to receive the webinar recording right in your inbox.