AB testing is a technique used to compare two or more versions of a web page or app to determine which one performs better. AB testing can be used to test anything from website design to the effectiveness of a call-to-action button.
What are the benefits of AB testing?
AB testing can improve the conversion rate of a website and increase engagement and satisfaction. In addition, AB testing can help to identify areas of improvement for a product or service.
How do you conduct an AB test?
First, you need to identify what you want to test. This could be something like the design of your website or the wording of your call-to-action button. Once you know what you want to test, you need to create two or more versions of the web page or app. These versions should be identical except for the element that you are testing.
You will then need to drive traffic to both versions of the page or app and track the results. The version that performs better is the winner!
Some common AB testing mistakes include:
- Not setting a clear goal
- Not creating a robust test plan
- Failing to track results
- Interpreting results incorrectly