eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.


Abandonment in eCommerce refers to instances where a customer begins the purchase process on an online store but does not complete it.

There are a number of reasons why customers may abandon their purchase, including:

  1. Not finding what they were looking for: If a customer cannot find the products they are looking for, they are likely to abandon their purchase.
  1. Complicated checkout process : A long or complicated checkout process can be off-putting for customers, leading them to abandon their purchase.
  1. High shipping costs: Shipping costs that are too high can also lead to customer abandonment.
  1. Payment security concerns: If a customer is concerned about the security of their payment, they may be less likely to complete a purchase.

There are a number of ways to combat abandonment, including:

  • Making sure your products are easy to find: Use clear navigation and search functions on your website so that customers can easily find the products they are looking for.
  • Simplifying your checkout process: Make sure your checkout process is as simple and streamlined as possible.
  • Offering free shipping: Free shipping can be a great incentive for customers to complete their purchase.
  • Providing payment security: Use SSL encryption and other security measures to give customers peace of mind about the security of their payments.

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