eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Abandonment

Abandonment in eCommerce refers to instances where a customer begins the purchase process on an online store but does not complete it.

There are a number of reasons why customers may abandon their purchase, including:

  1. Not finding what they were looking for: If a customer cannot find the products they are looking for, they are likely to abandon their purchase.
  1. Complicated checkout process : A long or complicated checkout process can be off-putting for customers, leading them to abandon their purchase.
  1. High shipping costs: Shipping costs that are too high can also lead to customer abandonment.
  1. Payment security concerns: If a customer is concerned about the security of their payment, they may be less likely to complete a purchase.

There are a number of ways to combat abandonment, including:

  • Making sure your products are easy to find: Use clear navigation and search functions on your website so that customers can easily find the products they are looking for.
  • Simplifying your checkout process: Make sure your checkout process is as simple and streamlined as possible.
  • Offering free shipping: Free shipping can be a great incentive for customers to complete their purchase.
  • Providing payment security: Use SSL encryption and other security measures to give customers peace of mind about the security of their payments.

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