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eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Above The Fold

Above the fold refers to the content that website visitors see when they first land on a page. eCommerce businesses always put engaging and valuable information above the fold because it determines whether the visitors will scroll down to check the below-the-fold content.

To add ideal content above the fold, it is crucial to address visitors’ pain points with valuable information, instead of promoting your brand or selling your offerings.

Let’s say you have an app like Spotify, your content displayed above the fold should be talking about your music library, lyrics support, etc. to let site visitors find some value in it. Similarly, you should put extra effort into factors like responsiveness, navigation experience, image optimization, and CTA button placement to make the best first impression on your site visitors.

All in all, give your best while developing above-the-fold content because both the conversion and bounce rate depend on it.

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