eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business pays one or more affiliates based on the number of consumers or visitors influenced by their own promotions.

How does a company set up an affiliate marketing program?

There are a few different ways companies can set up their affiliate programs. The most common is through an affiliate network, where the company will provide a platform for affiliates to sign up and promote their products. The company may also choose to work with individual website owners or bloggers directly.

For example, Amazon has a very popular affiliate program where website owners and bloggers can sign up to promote Amazon products on their site. If someone clicks on one of the affiliate links and makes a purchase, Amazon will pay the affiliate a commission.

What are the benefits of affiliate marketing?

There are a few key benefits to affiliate marketing programs, including:

1. Reach: Affiliate marketing can help you reach new audiences that may be interested in your products or services.

2. Cost-effective: Affiliate marketing is a cost-effective way to promote your business, as you only pay for results (i.e. visitors or customers).

3. Performance-based: You can track how well your affiliate marketing campaign is performing, and adjust your strategies accordingly

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