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eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Basket Building

Basket building, an eCommerce marketing strategy, encourages shoppers to add maximum items to their online shopping cart and checkout at once. It’s a no-brainer that the more shoppers purchase, the higher profit you’ll make.

To calculate your average basket: Total revenue (earned in a particular period) / Total number of orders (received in a particular period)

For effortless basket building, eCommerce companies follow these strategies:

  • Introducing time-sensitive deals: Creating FOMO is the best way to make shoppers add more products to their cart. To build urgency, create time-sensitive marketing campaigns with exciting deals, festive discounts, etc.
  • Displaying related products: Another effective basket-building strategy is recommending items that complement the products shoppers have added to their shopping cart. For example, if a customer adds a smartphone to their cart, you can recommend mobile covers, screen protectors, headphones, etc.
  • Doing product bundling: Product bundling means creating a bundle of products and offering it a great discount. It will tempt shoppers looking for a particular product to go for the bundled unit.

Create a world-class post-purchase experience