eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Call to Action (CTA)

CTA stands for "call to action." It's a marketing term that refers to an instruction or suggestion that urges a person to take a specific action, such as clicking on a link or making a purchase. A CTA can be as simple as a button that says "Buy Now" or "Sign Up."

When used correctly, CTAs can be very effective in driving conversions. However, there are a few things to keep in mind when creating CTAs.

Here are some tips:

  • Keep it short and sweet: A CTA should be clear and concise. It should be easy to understand and should not require too much effort to take action.
  • Use persuasive language: The language you use in your CTA should be persuasive and encourage the reader to take action. For example, instead of saying "Click here," you could say "Get started now."
  • Use striking visuals: Your CTA should stand out from the rest of the content on your page. Use a contrasting color or an eye-catching button to make it easy for readers to spot.
  • Place it prominently: Make sure your CTA is placed in a prominent position on your page, such as above the fold or next to a relevant image. You want readers to be able to see it and act on it easily.

Create a world-class post-purchase experience