Call to Action (CTA)

CTA stands for "call to action." It's a marketing term that refers to an instruction or suggestion that urges a person to take a specific action, such as clicking on a link or making a purchase. A CTA can be as simple as a button that says "Buy Now" or "Sign Up."

When used correctly, CTAs can be very effective in driving conversions. However, there are a few things to keep in mind when creating CTAs.

Here are some tips:

  • Keep it short and sweet: A CTA should be clear and concise. It should be easy to understand and should not require too much effort to take action.
  • Use persuasive language: The language you use in your CTA should be persuasive and encourage the reader to take action. For example, instead of saying "Click here," you could say "Get started now."
  • Use striking visuals: Your CTA should stand out from the rest of the content on your page. Use a contrasting color or an eye-catching button to make it easy for readers to spot.
  • Place it prominently: Make sure your CTA is placed in a prominent position on your page, such as above the fold or next to a relevant image. You want readers to be able to see it and act on it easily.

Create a world-class post-purchase experience