Click and mortar is a type of business model that combines online and offline (brick and mortar) elements.
A click and mortar business has an online presence, typically in the form of a website or eCommerce store, as well as a physical location where customers can visit in person. The goal of a click and mortar business is to provide the best of both worlds by offering convenience and personalization.
One of the advantages of a click and mortar business model is that it can reach a wider audience than a brick-and-mortar business since customers can shop online from anywhere in the world. Additionally, click and mortar businesses can offer a more customized shopping experience since they can track customer data and preferences.
A click and mortar business model is not without its challenges, however. One of the biggest obstacles is integrating the online and offline components in a way that provides a seamless experience for customers. Additionally, click and mortar businesses need to be able to ship products quickly and efficiently to meet customer expectations.
Despite the challenges, a click and mortar business model can be a successful way to reach more customers and offer a unique shopping experience.