A customer portal is a website or application that provides customers with self-service access to account information and services. Customers can typically manage their accounts, view statements, make payments, and more. Customer portals can also offer live chat and other customer support features.
A customer portal is a great way for companies to improve customer service and reduce support costs. By providing customers with self-service access to account information and services, customer portals can help companies save time and money on customer support. In addition, customer portals can offer live chat and other customer support features that can help improve the overall customer experience.
While customer portals can be a great way to improve customer service, it is important to remember that they should not be used as a replacement for human interaction. Customer service representatives should still be available to answer questions and resolve issues that customers may have. In addition, customer portals should not be used to hide negative feedback or comments from customers. If a customer has a negative experience with a company, the company needs to address the issue directly rather than try to hide it from view.