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eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Discount Code

A discount code is a code that entitles the holder to a discount on a purchase. Discount codes are usually issued by a manufacturer or retailer as a way to promote their products. Discount codes can be found in a variety of places, including online on the retailer's website or through email newsletters.

When using a discount code, customers must enter the code at checkout to receive the discount. Discount codes are typically limited to one use per customer and may expire after a certain period. Some retailers also require that customers meet minimum purchase requirements before using a discount code.

There are a few reasons businesses might use discount codes. One reason is to drive traffic to their stores or websites. They can also be used to reward customers for loyalty or for referring others to the business. Finally, businesses might use discount codes as part of a marketing campaign or increase sales during slow periods.

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