Evergreen content is a term used in marketing and content strategy for material that is always relevant and useful, regardless of the time it is published. Unlike news or seasonal topics, evergreen content does not have an expiration date. It can be republished again and again without losing its impact. Some examples of evergreen content include:
- How-To Guides
- Tips and Tricks
- Case Studies
- Product Reviews
- Expert Advice
This type of content is valuable because it can be used as a resource for years to come. If you have evergreen content on your site, it's important to keep it updated so that it remains relevant and useful to your readers.
If you're not sure what type of content to create, think about what would be helpful for your readers and something that they would find useful no matter when they read it. Creating evergreen content is a great way to build a solid foundation of content on your platform that will attract and keep readers coming back for more.