Definition - What is Fulfilled by TikTok?
TikTok Shop is fulfilling orders through a program called Fulfilled by TikTok (FBT). This program is designed to make it easier for merchants to sell on the platform by storing, picking, packing, and shipping their products to customers. Essentially, TikTok takes care of the logistics behind the sale, allowing merchants to focus on marketing and growing their business.
Best practices
Fulfill Orders Quickly
Ensure a first delivery attempt within 4 business days for express shipping, 7 days for standard, and 11 days for economy. Maintain a 95% or higher tracking rate.
High-Quality Packaging
Provide visually appealing and damage-free packaging. Unboxing videos are popular on TikTok, so make sure your packaging is high-quality.
Customer Satisfaction
Respond promptly to customer inquiries and issues. Maintain a low seller fault cancellation rate (under 2.5%).
Self-Fulfillment Guidelines
If self-fulfilling, carefully manage inventory, packing, labeling, and handoff to carriers. Follow TikTok's detailed shipping guidelines to avoid compliance issues.
Maintain a Strong Seller Reputation
Ensure reliable, high-quality fulfillment at all times to maintain a strong seller reputation and avoid negative customer experiences.
Importance & Benefits
for Merchants
Simplified Fulfillment
FBT removes the burden of managing storage, picking, packing, and shipping from your shoulders. This frees up your time and resources to focus on other aspects of your business, like product development and marketing.
Faster Delivery Times
By leveraging TikTok's strategically located warehouses, FBT can potentially deliver products to customers faster (same-day delivery and next-working-day delivery), especially compared to self-fulfillment or using third-party logistics (3PL) providers who might not be as familiar with TikTok's platform. This can lead to higher customer satisfaction and potentially boost repeat purchases.
Increased Sales Potential
Faster delivery times and the convenience of FBT can incentivize customers to purchase more frequently, especially for impulse buys that TikTok is known for. Additionally, some sources suggest FBT products might get preferential ranking in search results within TikTok Shop, potentially increasing product visibility and sales.
Improved Customer Experience
Faster delivery times, potentially hassle-free returns through FBT (depending on your return policy), and a smooth overall buying experience can lead to happier customers who are more likely to recommend your brand and products.
Focus on Marketing and Sales
By outsourcing fulfillment to FBT, you can dedicate more resources to marketing and sales strategies specifically tailored to the TikTok audience. This can help attract new customers and grow your brand on the platform.
for TikTok
Enhancing Social Commerce
By integrating fulfillment directly into the platform, TikTok can transform passive scrolling into an interactive shopping journey, increasing engagement and impulse purchases.
Streamlining Shipping
FBT's fast shipping options align with the expectations of TikTok's user base, making the platform more attractive for brands that prioritize speed-to-market.
Building Fulfillment Flexibility
FBT's scalable and responsive fulfillment network can accommodate the unpredictable demand spikes driven by viral content, supporting the dynamic nature of social commerce.
Increasing Conversion Rates
Seamless integration of discovery, purchase, and fulfillment within the TikTok ecosystem can lead to higher conversion rates and more successful social commerce transactions.
Strengthening Platform Loyalty
By providing a hassle-free shopping experience, FBT can help strengthen user loyalty and engagement on the TikTok platform.