To meet customer expectations, merchants have come to embrace the Buy online, pick up in-store, or BOPIS model. It is the core service of omnichannel retail that has picked up steam during the COVID-19 pandemic. In-store pickup is a way of buying something in which you research, buy, and pay for in-store items online, then collect the merchandise from the physical store.
Research conducted by PricewaterhouseCoopers revealed that 80% of customers research the products they are interested in online, but a whopping 75% prefer to buy or collect them from a physical store. The shopper can get their orders fast by ordering online and having them in hand within a few hours at their favored store. It helps them skip costly shipping and delivery charges and avoid standing in long checkout queues. In a nutshell, in-store pickup offers a faster and more convenient way to shop by eliminating or minimizing customers’ in-store time.
BOPIS has undeniably made one of the most transformational impacts within omnichannel retail in recent years. It has become one of the most effective ways for retailers to attract in-store footfall and align their online and offline shopping experiences.