Marketing automation uses software and technology to create and implement applications to consolidate, design, and automate various marketing activities. Marketing automation enables marketers to streamline and measure marketing tasks and workflows such as email marketing, social media posting, and ad campaigns. It provides operational efficiency, revenue growth, and a more personalized experience to the customers.
Why is marketing automation valuable?
Lead generation is the backbone of every marketing strategy and a quintessential step in any business’s growth. To drive a potential lead through all the stages of the buyer’s journey, numerous marketing and sales tactics are employed, meaning more and more repetitive tasks to convert a prospect into a loyal customer.
Marketing automation allows marketers to automate these tasks and bring their strategy to life without too many resources and headspace. This leaves more room for sales and marketing teams to nurture leads and improvise an overall strategy that shows real promise.