Order status tracking is the process of tracking or monitoring orders placed online to provide real-time order status updates to customers.
Delivering exceptional customer experiences is not an option anymore, and retailers need to work hard to meet ever-evolving customer experience requirements. A significant part of the customer experience comes down to order tracking and management.
Order tracking is important for your eCommerce business as it helps your customers know where exactly their order is and when it is expected to arrive. It uses various features such as shipment tracking, estimated delivery dates, promised delivery dates, and frequent delivery notifications on the order status.
Other benefits of order tracking include:
- Reduces costs
- Gives more control and visibility over fulfillment
- Helps meet growing customer expectations
- Boosts customer retention and loyalty
It not only gives your customers the confidence that your business is transparent and trustworthy but also helps reduce the WISMO (where is my order) queries significantly.