eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Order Tracking

Order tracking monitors online orders' processing, dispatching, shipping, and delivery and shares real-time order status updates to customers.

Order tracking is usually completely automated. Before dispatch, the retailers' systems follow progress with an order number. Once a shipment is on its way to the buyer, the carrier’s shipment tracking number becomes the reference point.

Why is order tracking so important?

  • Keeps the whole process transparent
  • Customers don’t have to raise support requests about their orders’ whereabouts
  • Gives customers a magnificent post-purchase experience by keeping them assured about the order delivery
  • Keeps customers calm whenever their orders get delayed as they can easily check where their shipment is stuck along with the reason and new expected delivery date
  • Drives positive reviews that make customer acquisition easier for brands
  • Provides accurate order tracking resulting in repeat purchases

Create a world-class post-purchase experience