What is TikTok Ads Manager?
TikTok Ads Manager is a platform that provides advertisers with the opportunity to reach their target audience on TikTok. It offers various targeting options, including gender, location, age, and interests, allowing advertisers to tailor their campaigns to specific demographics.
How to add an ads manager in your TikTok account?
Here is a step-by-step guide to creating a TikTok ad manager account:
Register an account:
- Access TikTok Ad Manager and sign up using your email address or phone number.
- Complete the registration by filling in the verification code.
Fill in business information:
- Provide details such as your country/region, time zone, preferred billing currency, and business name.
- Make sure your business name matches your legal name for successful account evaluation.
Setup your account:
- After registration, access the Dashboard display and go to Account Info under Account Settings.
Complete detailed business information:
- Fill out all the required information, including your company website (following the specified format), industry, street address, state/province, postal code, and optional business verification.
Select Payment Method:
- Choose between Manual Payment and Automatic Payment (currently unavailable).
Submit your approval:
- Click Submit at the bottom of the page.
- Your account details will be reviewed by TikTok, which may take up to 24 hours.
What does a TikTok ads manager do?
One of the key features of TikTok Ads Manager is the ability to utilize Custom Audiences and Lookalike Audiences. Custom Audiences enable advertisers to target individuals who have already interacted with their brand or shown interest in their products or services. Lookalike Audiences, on the other hand, expand the reach by targeting users who share similar characteristics with the existing customer base.
With TikTok Ads Manager, advertisers gain access to a global audience across TikTok and its associated apps. The platform allows advertisers to create, publish, and manage ads effortlessly. The ads are displayed as auto-playing full-screen videos in the 'For You' feeds of TikTok users as they scroll through the app on their mobile devices.