TikTok Creator Marketplace

What is TikTok Creator Marketplace?

The TikTok Creator Marketplace is the official platform for brand and creator collaborations on TikTok. It connects marketers and creators, allowing them to collaborate on paid or reward-based campaigns.

Launched in 2019, it provides a space for creators to sell their content and work with brands, offering businesses an opportunity to reach millions of users on TikTok.

What are the pros for TikTok Creator Marketplace?

The TikTok Creator Marketplace (TCM) is a platform increasingly utilized by brands for digital marketing strategies, particularly targeting Gen Z consumers.

Similar to platforms like Fiverr or Upwork, TCM connects marketers with relevant creators for partnerships. The advantages of using TCM include:

  • optimized product promotion
  • access to accurate data on creators
  • comprehensive campaign metrics tracking
  • access to a broader global pool of viewers
  • opportunities to explore both TikTok for Business and TCM for wider audience reach

These benefits enable brands to enhance their digital marketing efforts and effectively engage with the influential Gen Z consumer base.

How to join TikTok Creator Marketplace?

To join the TikTok Creator Marketplace as a business, follow these steps:

  1. Visit the official TikTok Creator Marketplace page and click on 'Create account.'
  2. Fill out the registration form with the required information and agree to TikTok's Commercial Terms of Service.
  3. Specify your business's time zone and region on the next page.
  4. Provide additional details about your business, including its name, type, contact information, and industry.
  5. Click 'Submit' to complete your registration.
  6. Verify your business by providing the legal business name, business ID, and business phone number.
  7. Wait for the review process, which usually takes 1-3 business days, and receive confirmation via email or check the application status in the Creator Marketplace.

To join the TikTok Creator Marketplace as an influencer, follow these steps:

  1. Ensure you have a personal TikTok account.
  2. Go to your profile page and tap the hamburger settings icon.
  3. Tap 'Creator tools' on the pop-up menu.
  4. Select 'Creator Marketplace' under "Creator Next."
  5. Tap 'Check eligibility' to verify if you meet the requirements.
  6. Agree to the TikTok Creator Marketplace Creator Terms and Conditions and read the Privacy Policy.
  7. Tap 'Apply' to proceed.

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