Definition - What are TikTok Hashtags?
A TikTok Hashtag is a word or phrase preceded by the "#" symbol, used to categorize content and aid discovery on the TikTok platform. They function similarly to hashtags on other social media platforms.
Types of TikTok Hashtags
Trending Hashtags
TikTok features trending hashtags on its Discover page, showcasing popular and widely used hashtags at any given time. Participating in these trends can significantly increase the visibility of your videos, exposing them to a larger audience.
Niche Hashtags
In addition to trending hashtags, there are numerous niche or community-specific hashtags that cater to particular interests, hobbies, or niches. These hashtags connect you with like-minded creators and viewers who share similar passions and allow you to explore content tailored to your specific interests.
Branded Hashtags
Brands often create their own unique hashtags to promote specific campaigns or challenges. These branded hashtags serve as powerful tools to generate user-generated content and increase brand awareness. Users can participate in these challenges by creating videos using the designated hashtag.
Challenge Hashtags
Challenges are immensely popular on TikTok, and participating in viral challenges by including the relevant hashtags in your video's caption can significantly boost the chances of your video being discovered and potentially going viral.
How to Add Hashtags to TikTok Video?
Follow the steps to add hashtags to your videos:
- Use the TikTok app to record or upload your video.
- Tap the field at the bottom of the screen labeled "Add a caption."
- In your caption, type in # and the text for your tag.
- Remember to write hashtags without any spaces between the "#" and the keyword.
Best practices
Research Trending Hashtags
Research hashtags that are trending and relevant to your niche before creating your video. Take a look at what hashtags your competitors are using on their popular posts
Use the Appropriate Hashtags
Use 3-5 hashtags per video, including a mix of niche-related tags and trending tags, and avoid using dozens of hashtags or cramming as many as possible into the caption. Stay away from hashtags like #ForYou, #ForYouPage, or #FYP that are attached to millions of videos. Instead, use topical trending hashtags relevant to your brand along with a few niche ones
Start a Hashtag Challenge
Create an original branded hashtag that accurately describes your challenge. Ask followers to create specific videos using your hashtag to encourage participation.
Experiment and Track Results
See which hashtags get the most interaction with your audience and monitor their success. Make a note of high-performing hashtags to inform your future strategy. By following these best practices and using a mix of popular and niche hashtags, you can increase the visibility of your TikTok videos and build an engaged community around your brand
Importance & Benefits
Importance
- Content Discovery: Imagine a giant library without a filing system. Hashtags act as tags or labels for your social media posts. When someone searches a hashtag, if your post includes it, it has a chance of showing up in the search results. This increases the discoverability of your content by people who aren't necessarily following you but are interested in the topic. For instance, if you post a delicious recipe video, including hashtags like #foodtok or #recipes helps people searching for recipes find your content.
- Joining Conversations and Trends: Social media thrives on communities and conversations. Hashtags are a way to join these conversations and connect with people who share your interests. Many hashtags are tied to trends and challenges. By including relevant hashtags in your posts, you can participate in those trends, potentially reaching a much wider audience. Think about a funny dance challenge trending on TikTok. Including the challenge hashtag allows you to participate and be discovered by others interested in that challenge.
Benefits
- Increased Visibility and Reach: Hashtags help your content get seen by a wider audience, even if they don't follow you directly.
- Engagement and Community Building: Hashtags connect you with people who share your interests, fostering a sense of community around a specific topic.
- Trendjacking and Going Viral: Using trending hashtags increases your chances of being discovered by a wider audience and potentially going viral.
Read more about TikTok Hashtags
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