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eCommerce glossary

All the terminology you’ll ever need, together in one place. We can even let you know when new terms are added.

Tracking Updates

Tracking updates are SMS alerts or email notifications sent automatically to customers who have indicated they want to be informed about the status of their shipment. Modern shipment tracking solutions allow businesses to send engaging updates from when a package is shipped to when it is delivered. You can also use updates to notify customers about delivery issues immediately and resolve incidents faster.

Tracking updates can also be a way to drive repeat purchases. For example, you could embed powerful product recommendations below your tracking data to drive more sales. These may include product collections, engaging sales deals, etc. Check whether your shipment tracking solution provider offers the option to integrate recommendations into tracking updates.

Another thing to check is whether you can schedule tracking updates based on customers’ timezone. Having this ability will help you address the problem of customers receiving updates during odd times. You can send SMS updates at a scheduled time so that customers can receive all the tracking info during the daytime (when couriers’ phone lines are open). Additionally, look for a provider that lets you optimize the post-purchase experiences with automated tracking updates workflows.

Create a world-class post-purchase experience