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BFCM (or Black Friday and Cyber Monday) is one the most anticipated weekends for retailers across the world. It starts on the Friday following American Thanksgiving each year and continues to the following Monday. This year Black Friday is November 24 and Cyber Monday is November 27.

During BFCM, brands offer some of their largest promotions of the year while consumers look forward to holiday shopping at a discount. Hosting a sale during BFCM is an effective way to boost sales and acquire new customers, especially in North America.

BFCM calendar is a free tool which helps you stay on top of everything you need to bring in sales this holiday season and beyond. It gives you an in-depth guide with specific dates to pay attention to, along with the sales-driven action plan to keep you on track and have a record-breaking holiday season.

The BFCM calendar ensures you never miss a step this holiday season. Here are a few reasons why you should use it to have your best holiday season ever:

- Get an in-depth guide and checklist to keep you on track; - Nurture your leads and convert them into lifelong customers; - Never forget what and when to do with a proper timeline in place; - Give early access to your sale, starting at nearly the beginning of October and running through Cyber Monday; - Have ample time to analyze the performance of your products and focus more on your best performers.

The calendar helps you take some key actions with our conversion-driven Automizely tools, such as:

• Launch a BFCM announcement page
• Collect leads with engaging popups
• Schedule automated warm-up emails
• Pick your most popular products for the campaign
• Launch BFCM email and SMS campaigns
• Create coupon campaigns
• Upsell and cross-sell your products
• Offer BFCM discounts
• Offer easy and hassle-free returns
• Send review request emails
• Analyze BFCM campaigns performance