logo aftership

가격

2022년 온라인 Shopping의 누가, 무엇을, 어디서

제5차 연간 수익률 연구

E-Commerce Trends in 2022

Better post-purchase experience is the key to long-term growth


According to Statista, eCommerce sales worldwide touched a new milestone in 2021 and grew to $4.9 trillion, up from $3.3 trillion in 2019. These numbers are expected to reach $7 trillion by 2025. Needless to say, the COVID-19 pandemic is the primary factor more and more customers have come to embrace online shopping. With this paradigm shift in the eCommerce landscape, customer expectations have also drastically shifted. Gone are the days when retailers could play around with the “price point” to maximize their sales. Consumers, nowadays, are intelligent and favorable toward brands that offer a seamless post-purchase experience. Consumer buying habits shaped by the pandemic continue to grow and develop and are here to stay. The sooner the brands realize this, the better they will be able to exploit those untapped opportunities.


Our recent report outlining the state of online shopping in late 2021 shows how consumer habits, expectations, and considerations have changed drastically over the last two years and how post-purchase experience holds paramount importance across the entire customer journey in the post-pandemic era.


What You’ll Learn:


  • Who is shopping online for what, where, and how often?
  • What influences customers’ buying decisions online?
  • How does the post-purchase experience influence brand/retailer perception?
  • What can online retailers do to provide a better shopping experience for shoppers?
  • What does the COVID-19 pandemic mean for shopping now and in the future?

액세스 및 다운로드

비즈니스 성장에 대한 통찰력

preview image  ways the biggest brands in the world retain customers

전자책

세계 최대 브랜드가 고객을 유지하는 16가지 방법

making the return seamless

전자책

원활한 반품

why estimated delivery dates are critical for ecommerce

전자책

예상 배송 날짜가 전자 상거래에 중요한 이유

Buying Green_ A Primer on Shopper’s Sustainability Preferences.png

전자책

친환경 구매: 구매자의 지속 가능성 선호에 대한 입문서

7 Tips for Reducing Shipping Costs for E-Commerce Business.png

전자책

전자 상거래 비즈니스의 배송비 절감을 위한 7가지 팁

e commerce trend to look out for in

전자책

2022년에 주목해야 할 5가지 전자상거래 트렌드

세계적 수준의 구매 후 경험 만들기