Top 100 Online Toys & Hobbies Stores 2025
Updated at:Compare your store performance with industry standardsAnalysis now
| Rank | Store | Platform | Category | Revenue | Monthly visitor | Rating |
|---|---|---|---|---|---|---|
| 1 | Official LEGO® Shop US | Custom Cart | Building Toys | 301M-500M | 11M-20M | |
| 2 | Hobby Lobby | Custom Cart | Arts & Crafts | 201M-300M | 11M-20M | |
| 3 | Temu | Custom Cart | Arts & Crafts | 101M-200M | - | |
| 4 | Michaels | Custom Cart | Arts & Crafts | 1B-10B | 21M-30M | |
| 5 | Sanrio | Shopify | Comics & Animation/ | 31M-50M | 501K-1M | |
| 6 | JOANN | Salesforce Commerce Cloud | Arts & Crafts | 101M-200M | 11M-20M | |
| 7 | Tiffany & Co. US | Custom Cart | Arts & Crafts | 301M-500M | - | |
| 8 | Vera Bradley® | Shopify | /Arts & Crafts | 31M-50M | 1M-10M | |
| 9 | americangirl.com | Shopify | Dolls | 11M-20M | - | |
| 10 | 4moms.com | Shopify | Nursery & Playroom/ | 1M-10M | - | |
| 11 | Build | Salesforce Commerce Cloud | Stuffed Toys | 51M-100M | 1M-10M | |
| 12 | Kidrobot | Shopify | - | 1M-10M | - | |
| 13 | Cricut® | Salesforce Commerce Cloud | Arts & Crafts | 51M-100M | 1M-10M | |
| 14 | Cabbage Patch Kids | Shopify | - | 1M-10M | - | - |
| 15 | Toys"R"Us | Shopify | - | 1M-10M | - | |
| 16 | Melissa & Doug | Shopify | - | 11M-20M | - | |
| 17 | Yarnspirations | Shopify | Arts & Crafts | 1M-10M | - | |
| 18 | Toynk Toys | Shopify | - | 1M-10M | - | |
| 19 | Altenew | Shopify | Arts & Crafts | 1M-10M | - | |
| 20 | The Woobles | Shopify | Arts & Crafts | 1M-10M | - |