Order tracking monitors online orders' processing, dispatching, shipping, and delivery and shares real-time order status updates to customers.
Order tracking is usually completely automated. Before dispatch, the retailers' systems follow progress with an order number. Once a shipment is on its way to the buyer, the carrier’s shipment tracking number becomes the reference point.
Why is order tracking so important?
- Keeps the whole process transparent
- Customers don’t have to raise support requests about their orders’ whereabouts
- Gives customers a magnificent post-purchase experience by keeping them assured about the order delivery
- Keeps customers calm whenever their orders get delayed as they can easily check where their shipment is stuck along with the reason and new expected delivery date
- Drives positive reviews that make customer acquisition easier for brands
- Provides accurate order tracking resulting in repeat purchases