Uncovered: The Secret to Reducing WISMO Tickets
The emergence of the COVID-19 pandemic has reshaped the eCommerce world and redefined consumer shopping habits. With the retail sector shifting to the digital landscape to chase consumers’ increasing demands for new products and services, brands must focus on delivering personalized and proactive post-purchase experiences to meet growing delivery expectations.
Shopping online can be an emotional journey for customers. The thrill to know what lies beyond the “click of a button” drives customer sentiments towards the brand. Buyers want to be proactively informed about their order or any deviation from the original promised delivery date through convenient channels. Brands that fail to leverage this meaningful post-purchase interaction have to tackle many WISMO requests and negative customer experiences.
In our new 5 Actionable Tips to Reduce WISMO Tickets guide, we have chalked down strategies brands can implement to streamline customers’ post-purchase experience, with the ultimate goal of pre-empting WISMO calls, building customer relationships, and generating loyalty.
What You’ll Learn:
- How WISMO calls can impact your post-purchase experience
- How expensive WISMO inquiries are and how they can affect your business’s ROI
- How customer package tracking and delivery expectations have changed during the COVID-19 pandemic
- How proactive delivery communication can power your post-purchase experience What tactics retailers can employ to reduce WISMO calls significantly