eCommerce Statistics by Industry in 2025

Here is a statistical breakdown illustrating the industries to which eCommerce stores belong, along with the proportions of each category. We observe that Apparel represents the industry in which most online store owners compete, capturing 18.24% of the market share. Home & Garden and Food & Drink are also popular choices among owners, ranking second and third on the list. Additionally, other noteworthy industries in eCommerce include Beauty & Fitness, Arts & Entertainment and people-society. They hold 8.36%, 6.33% and 5.80% of the market share, respectively.

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Apparel leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 9.87%. The popularity of Computers and Home & Garden cannot be overlooked either, as they capture significant portions of the market with 7.75% and 6.92% respectively. Besides, Mass Merchants & Department Stores, Consumer Electronics and Health have emerged as notably favored products among online shoppers as well.

Online store owners across different categories have varying preferences when investing in apps. The majority of app spending goes to the Apparel stores, accounting for 24.01% of monthly app expenditures. Online businesses specializing in Beauty & Fitness and Home & Garden also show enthusiasm for integrating apps, contributing $374.84M and $305.58M respectively. Business owners in the Food & Drink and Health favor app usage as well, representing 8.58% and 6.37% of the total app expenditure across all categories.

This chart provides a detailed overview of the number of online retailers by Monthly Sales. Most stores' Monthly Sales are $1.00K to $10.00K, there are 4.95M stores, which is 36.34% of total. In second place, 3.2M stores' Monthly Sales are $10.00K to $100.00K, which is 23.53% of total. Meanwhile, 2.36M stores' Monthly Sales are $100.00K to $1.00M, which is 17.37% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Number of Employee. Most stores' Number of Employee are Less than 10, there are 1.68M stores, which is 89.80% of total. In second place, 43.75K stores' Number of Employee are 20 to 50, which is 2.33% of total. Meanwhile, 41.82K stores' Number of Employee are 10 to 20, which is 2.23% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Visitors. Most stores' Monthly Visitors are Less than 100, there are 4.05M stores, which is 58.46% of total. In second place, 1.68M stores' Monthly Visitors are 100 to 1K, which is 24.23% of total. Meanwhile, 876.7K stores' Monthly Visitors are 1K to 10K, which is 12.66% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Views. Most stores' Monthly Views are Less than 100, there are 2.92M stores, which is 42.11% of total. In second place, 2.07M stores' Monthly Views are 100 to 1K, which is 29.85% of total. Meanwhile, 1.29M stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Product Sold. Most stores' Monthly Product Sold are Less than 100, there are 8.27M stores, which is 78.42% of total. In second place, 1.79M stores' Monthly Product Sold are 100 to 1K, which is 16.95% of total. Meanwhile, 352.31K stores' Monthly Product Sold are 1K to 10K, which is 3.34% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.