TikTok Shop

What is TikTok Shop?

TikTok Shop is a built-in shopping feature on TikTok that allows merchants, brands, and artists to showcase and sell their products directly within the platform, providing a social e-commerce solution for users.

How to shop on TikTok?

Here are five steps to purchase on TikTok:

  • Open the TikTok app, log in to your account, and find the official store account of the product you want.
  • Tap the "Shop" icon (a bag image) on your profile page to enter the product showcase of the store.
  • Browse through the available items and select the ones you wish to buy.
  • Click the "Buy Now" button in the lower right corner, provide your address, order details, and any preferences.
  • Choose a payment method from the options provided and follow the instructions to complete the transaction.

Additionally, you can also shop during live streaming sessions or in-feed videos by tapping the shop icon on a brand or creator profile and proceeding to checkout within the app.

How to sell on TikTok Shop?

Here is a simple guide for beginners to start selling on TikTok shops:

  • Switch to a business account by signing up on the TikTok Shop Seller page and providing your personal details.

  • Complete the sales account data and verification process, including providing account information and uploading a valid identification document.

  • Add your products to the TikTok Shop:

    • Access the TikTok Seller Shop Center.
    • Ensure your products comply with TikTok's policies.
    • Click 'Add First Product' and choose 'Upload Now'.
    • Fill in product details such as name, dimensions, weight, color, etc.
    • Select a product category and add a brand if applicable.
    • Upload high-resolution photos (3-9 images) showcasing the product.
    • Optionally, include a product video.
    • Add variations like size if needed.
    • Review the information and click 'Publish'.

Can a creator open a TikTok shop?

As a creator, you can. TikTok Shop allows brands and creators to display and sell products directly on TikTok.

If you're a creator, access the TikTok app's "Profile" section in Settings and privacy > Creator tools > TikTok Shop at first. Then you need to submit your application, and wait for the approval before commencing your journey into selling.

Tips for Selling on TikTok

To maximize your profits on this platform as a seller, you can refer to the following steps.

  • Identify your target niche and learn about TikTok communities.
  • Create a TikTok for Business account and connect it with your e-commerce platform.
  • Produce captivating content that aligns with your niche using popular trends and challenges. Focus on being authentic and enjoyable in your videos rather than overly promotional.
  • Utilize the TikTok Shopping feature to tag your products and increase brand visibility.

Create a world-class post-purchase experience