TikTok Shop

The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program

TikTok Shop is making a big splash.  In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social media giant also launched a series of betas in advance of soon-to-be expansion into Mexico, France, Germany, Italy, and Spain. Despite a few challenges to its supremacy in North America, the rise of TikTok Shop signa

The Safest Way to Sell Products on TikTok Shop

Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s safe to use TikTok Shop. Is It Safe to Sell Products on TikTok Shop? Yes, it is safe to sell products on TikTok Shop. However, like any online marketplace, there are guidelines and policies in place that bra

Managing High-Volume eCommerce on TikTok Shop

This post was created by a guest of AfterShip in collaboration with Sarah Kang, AfterShip's Senior Technology Partner Manager. If you're a partner or community member interested in contributing to our blog, email us. In 2023, TikTok seemingly evolved from a platform known for viral dances and makeup tutorials into a powerhouse eCommerce marketplace, offering businesses an exciting new channel for acquiring customers. In the last few months of 2023, the platform generated $3.84 billion in consum

Social Media Secrets for eCommerce Growth: Leveraging TikTok for DTC Brands

This post was created by a guest of AfterShip. The views and opinions expressed herein aren't necessarily endorsed by us. If you're a community member interested in contributing to our blog, email us to inquire. Social media is reshaping the eCommerce landscape and transforming how people discover, engage with, and buy products online. At the heart of this revolution is TikTok, a short-form video app that has captured the attention (and hearts) of millions. The app offers brands unprecedented

Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success

Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and live shopping events—that resonate with consumers in beauty and fashion, the platform’s top-performing category. Despite the immense potential, fashion brands oft

The eCommerce Seller’s Guide to TikTok Fulfillment

TikTok Shop is an essential channel for sellers who want to expand their reach and sales potential. Choosing the right fulfillment option is crucial for keeping customers happy, running operations smoothly, and scaling effectively.  Whether you already have fulfillment processes or need help getting the products you sell on TikTok Shop to your customers' doorsteps, this guide is for you.  * What you need to know about Fulfilled by Tiktok * How to add TikTok to your current fulfillment proces