TikTok Shop

The Funnel Math: How Many Creators Do You Actually Need for TikTok Shop BFCM 2026?

This is the third piece in our BFCM countdown series. The 90-day plan is in the BFCM playbook, and the case for a September start is in the creator outreach timeline. In early September a marketer posted in r/TikTokshop with a familiar problem. Four weeks into a new job, they've been asked to sign 100 creators within a week. More than 300 invites went out, four or five creators came in, and the shop still had no GMV. The community's diagnosis was that a new shop with no sales history and no rev

TikTok Shop BFCM 2026: When to Start Creator Outreach

This is part of our BFCM countdown series; the full 90-day plan across inventory, pricing, registration, and operations can be found in BFCM playbook. TikTok hasn’t yet announced the 2026 BFCM campaign dates. The 2024 campaign ran from November 13–December 2 and the 2025 campaign ran from November 12–December 1. Both kicked off about two weeks before Black Friday and closed on Cyber Monday, so this plan assumes a 2026 window to be roughly November 11–30 until TikTok announces otherwise. On the

TikTok Shop Black Friday 2026: The 90-Day Countdown for Small Sellers

This is the first piece in our BFCM countdown series. Creator funnel math, the tool landscape, and sample economics each get their own deep dive over the next few weeks. Black Friday and Cyber Monday (BFCM) are the largest selling days of TikTok Shop's year. Per TikTok's own recap, the 2025 four-day window did over $500 million in US sales, with about a third of purchases going to small and mid-sized sellers. The part that surprises sellers every year: on TikTok Shop, BFCM is a September probl

The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program

TikTok Shop is making a big splash.  In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social media giant also launched a series of betas in advance of soon-to-be expansion into Mexico, France, Germany, Italy, and Spain. Despite a few challenges to its supremacy in North America, the rise of TikTok Shop signa

The Safest Way to Sell Products on TikTok Shop

Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s safe to use TikTok Shop. Is It Safe to Sell Products on TikTok Shop? Yes, it is safe to sell products on TikTok Shop. However, like any online marketplace, there are guidelines and policies in place that bra

Managing High-Volume eCommerce on TikTok Shop

This post was created by a guest of AfterShip in collaboration with Sarah Kang, AfterShip's Senior Technology Partner Manager. If you're a partner or community member interested in contributing to our blog, email us. In 2023, TikTok seemingly evolved from a platform known for viral dances and makeup tutorials into a powerhouse eCommerce marketplace, offering businesses an exciting new channel for acquiring customers. In the last few months of 2023, the platform generated $3.84 billion in consum