Social Media Secrets for eCommerce Growth: Leveraging TikTok for DTC Brands

This post was created by a guest of AfterShip. The views and opinions expressed herein aren't necessarily endorsed by us. If you're a community member interested in contributing to our blog, email us to inquire. Social media is reshaping the eCommerce landscape and transforming how people discover, engage with, and buy products online. At the heart of this revolution is TikTok, a short-form video app that has captured the attention (and hearts) of millions. The app offers brands unprecedented

Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success

Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and live shopping events—that resonate with consumers in beauty and fashion, the platform’s top-performing category. Despite the immense potential, fashion brands oft

The eCommerce Seller’s Guide to TikTok Fulfillment

TikTok Shop is an essential channel for sellers who want to expand their reach and sales potential. Choosing the right fulfillment option is crucial for keeping customers happy, running operations smoothly, and scaling effectively.  Whether you already have fulfillment processes or need help getting the products you sell on TikTok Shop to your customers' doorsteps, this guide is for you.  * What you need to know about Fulfilled by Tiktok * How to add TikTok to your current fulfillment proces

Attract More Gen Z Buyers: 4 TikTok Tips for eCommerce Brands

TikTok has taken the social media world by storm and transformed how brands use it to engage potential buyers, especially those in Gen Z (born late 1990s through early 2010s). With 61% of Gen Z in the US using it at least once a month and 68% willing to purchase on the platform, TikTok is an undeniably influential and potentially lucrative channel that brands can’t afford to ignore. So, how can eCommerce merchants capture Gen Z's attention and drive more sales? Read on to find four essential T

A Comprehensive Guide to Scraping TikTok for Product Trends

Understanding TikTok trends can mean the difference between a product that languishes on digital shelves and one that flies off them.  TikTok's unique algorithm exposes users to an ever-evolving stream of content, much of which revolves around viral products and challenges that users participate in. For eCommerce professionals, understanding these trends can unlock powerful marketing opportunities, since new data has found that the platform is the fastest-growing channel for product discovery,

Avoiding Over-Saturation in the Social Commerce Market

With consumers increasingly relying on social media platforms for shopping, social commerce is gaining momentum in retail. It involves using social media networks (such as Instagram, Facebook, and TikTok Shop) and online tools to facilitate buying and selling products. However, with more players in this space to reap the benefits of social commerce, concerns about over-saturation arise. This occurs when too many options are available to consumers, resulting in a flooded market and ultimately, c