eCommerce Statistics in Austria 2026
Discover the latest eCommerce statistics in Austria for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Austria, uncovering the distribution of stores across categories and platforms.
Austria Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Austria. Leading the way is Food & Drink, with 4.91K stores, which is 37.98% of the total stores in the region. Next is Apparel, contributing 1.86K stores, or 14.40% of the region's total. Home & Garden also has a notable presence, with 998 stores, making up 7.72% of the store count in Austria. This breakdown provides a clear picture of the diverse retail landscape in Austria, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Food & Drink | 4.91K | 37.98% |
| Apparel | 1.86K | 14.40% |
| Home & Garden | 998 | 7.72% |
| Beauty & Fitness | 833 | 6.44% |
| Arts & Entertainment | 565 | 4.37% |
| Sports | 528 | 4.08% |
| Health | 348 | 2.69% |
| Business & Industrial | 335 | 2.59% |
| Computers | 283 | 2.19% |
| people-society | 248 | 1.92% |
| Others | 2.02K | 15.61% |
Austria Total Online Stores by Platform
In Austria, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 18.96K stores, accounting for 34.36% of the total store count in the region. This is closely followed by Shopify, which supports 11.5K stores, representing 20.85% of the region's total. Custom Cart makes a significant contribution with 9.48K stores, or 17.19% of the total. The chart underscores the diversity and preferences of store owners in Austria regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 18.96K | 34.36% |
| Shopify | 11.5K | 20.85% |
| Custom Cart | 9.48K | 17.19% |
| Takeaway | 3.74K | 6.78% |
| Wix | 2.98K | 5.39% |
| Shopware | 1.48K | 2.68% |
| Magento | 1.45K | 2.62% |
| Ecwid | 861 | 1.56% |
| PrestaShop | 730 | 1.32% |
| JouwWeb | 581 | 1.05% |
| Others | 3.42K | 6.19% |
Austria Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Austria. Custom Cart shows a significant lead, with total sales amounting to $151.56B, which constitutes 68.82% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $67.49B, accounting for 30.65% of the total platform sales in Austria. Shopify also holds a notable share, with its sales reaching $408.72M, representing 0.19% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Austria, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $151.56B | 68.82% |
| Salesforce Commerce Cloud | $67.49B | 30.65% |
| Shopify | $408.72M | 0.19% |
| WooCommerce | $405.82M | 0.18% |
| Magento | $103.67M | 0.05% |
| Drupal Commerce | $86.14M | 0.04% |
| SAP Commerce Cloud | $72.90M | 0.03% |
| OXID eShop | $31.36M | 0.01% |
| Shopware | $29.85M | 0.01% |
| JTL-Shop | $15.31M | <0.01% |
Austria Online Stores Monthly Sales by Industry
In Austria, the estimated sales amount across various store categories provides key insights into the market's dynamics. Beauty & Fitness, as a prominent category, generates significant sales, totaling $149.50B, which is 67.88% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $149.17B in sales and comprising 67.74% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $794.52M, accounting for 0.36% of the total sales in Austria. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Beauty & Fitness | $149.50B | 67.88% |
| Consumer Electronics | $149.17B | 67.74% |
| Apparel | $794.52M | 0.36% |
| Sports | $383.56M | 0.17% |
| Home & Garden | $354.44M | 0.16% |
| Food & Drink | $117.74M | 0.05% |
| Health | $113.78M | 0.05% |
| Pets & Animals | $102.45M | 0.05% |
| Travel | $85.93M | 0.04% |
| Business & Industrial | $75.42M | 0.03% |
Austria Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Austria, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.82M units representing 17.28% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $549.89K units, comprising 5.23% of the total. Sports also contributes significantly with a spend of $413.13K units, accounting for 3.93% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.82M | 17.28% |
| Beauty & Fitness | $549.89K | 5.23% |
| Sports | $413.13K | 3.93% |
| Home & Garden | $324.74K | 3.09% |
| Food & Drink | $228.68K | 2.18% |
| Health | $210.05K | 2.00% |
| Pets & Animals | $180.60K | 1.72% |
| Consumer Electronics | $99.35K | 0.95% |
| Arts & Entertainment | $98.00K | 0.93% |
| Toys & Hobbies | $64.83K | 0.62% |
Austria Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Austria online retailers by Monthly Sales. Most Austria stores' Monthly Sales are Less than $100.00, there are 27.13K stores, which is 99.05% of total. In second place, 115 stores' Monthly Sales are $10.00M to $100.00M, which is 0.42% of total. Meanwhile, 102 stores' Monthly Sales are $100.00K to $1.00M, which is 0.37% of total. This breakdown reveals insights into Austria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 27.13K | 99.05% |
| $100.00 to $1.00K | 1 | <0.01% |
| $1.00K to $10.00K | 2 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 102 | 0.37% |
| $1.00M to $10.00M | 34 | 0.12% |
| $10.00M to $100.00M | 115 | 0.42% |
| $100.00M to $1.00B | 4 | 0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Austria Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Austria online retailers by Number of Employee. Most Austria stores' Number of Employee are Less than 10, there are 6.03K stores, which is 81.54% of total. In second place, 352 stores' Number of Employee are 1K to 5K, which is 4.76% of total. Meanwhile, 269 stores' Number of Employee are 20 to 50, which is 3.64% of total. This breakdown reveals insights into Austria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 6.03K | 81.54% |
| 10 to 20 | 185 | 2.50% |
| 20 to 50 | 269 | 3.64% |
| 50 to 100 | 165 | 2.23% |
| 100 to 200 | 159 | 2.15% |
| 200 to 500 | 135 | 1.83% |
| 500 to 1K | 56 | 0.76% |
| 1K to 5K | 352 | 4.76% |
| 5K to 10K | 30 | 0.41% |
| More than 10K | 14 | 0.19% |
Austria Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Austria online retailers by Monthly Visitors. Most Austria stores' Monthly Visitors are Less than 100, there are 20.9K stores, which is 60.13% of total. In second place, 9K stores' Monthly Visitors are 100 to 1K, which is 25.89% of total. Meanwhile, 3.51K stores' Monthly Visitors are 1K to 10K, which is 10.11% of total. This breakdown reveals insights into Austria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 20.9K | 60.13% |
| 100 to 1K | 9K | 25.89% |
| 1K to 10K | 3.51K | 10.11% |
| 10K to 100K | 1.19K | 3.43% |
| 100K to 1M | 136 | 0.39% |
| 1M to 10M | 16 | 0.05% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Austria Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Austria online retailers by Monthly Views. Most Austria stores' Monthly Views are Less than 100, there are 14.22K stores, which is 40.92% of total. In second place, 11.8K stores' Monthly Views are 100 to 1K, which is 33.94% of total. Meanwhile, 6.2K stores' Monthly Views are 1K to 10K, which is 17.85% of total. This breakdown reveals insights into Austria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 14.22K | 40.92% |
| 100 to 1K | 11.8K | 33.94% |
| 1K to 10K | 6.2K | 17.85% |
| 10K to 100K | 2.06K | 5.93% |
| 100K to 1M | 424 | 1.22% |
| 1M to 10M | 45 | 0.13% |
| 10M to 100M | 3 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Austria Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Austria online retailers by Monthly Product Sold. Most Austria stores' Monthly Product Sold are Less than 100, there are 35.33K stores, which is 77.97% of total. In second place, 7.73K stores' Monthly Product Sold are 100 to 1K, which is 17.06% of total. Meanwhile, 1.67K stores' Monthly Product Sold are 1K to 10K, which is 3.69% of total. This breakdown reveals insights into Austria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 35.33K | 77.97% |
| 100 to 1K | 7.73K | 17.06% |
| 1K to 10K | 1.67K | 3.69% |
| 10K to 100K | 519 | 1.15% |
| 100K to 1M | 51 | 0.11% |
| 1M to 10M | 7 | 0.02% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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