eCommerce Statistics in Australia 2026
Discover the latest eCommerce statistics in Australia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Australia, uncovering the distribution of stores across categories and platforms.
Australia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Australia. Leading the way is Apparel, with 45.16K stores, which is 14.54% of the total stores in the region. Next is Home & Garden, contributing 44.81K stores, or 14.43% of the region's total. Beauty & Fitness also has a notable presence, with 28.72K stores, making up 9.25% of the store count in Australia. This breakdown provides a clear picture of the diverse retail landscape in Australia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 45.16K | 14.54% |
| Home & Garden | 44.81K | 14.43% |
| Beauty & Fitness | 28.72K | 9.25% |
| Food & Drink | 27.89K | 8.98% |
| people-society | 19.22K | 6.19% |
| Health | 16.02K | 5.16% |
| Business & Industrial | 15.35K | 4.94% |
| Sports | 15.03K | 4.84% |
| Arts & Entertainment | 14.37K | 4.63% |
| Autos & Vehicles | 11.37K | 3.66% |
| Others | 72.66K | 23.40% |
Australia Total Online Stores by Platform
In Australia, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 142.04K stores, accounting for 41.65% of the total store count in the region. This is closely followed by WooCommerce, which supports 93.61K stores, representing 27.45% of the region's total. Wix makes a significant contribution with 25.72K stores, or 7.54% of the total. The chart underscores the diversity and preferences of store owners in Australia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 142.04K | 41.65% |
| WooCommerce | 93.61K | 27.45% |
| Wix | 25.72K | 7.54% |
| Custom Cart | 18.14K | 5.32% |
| Squarespace | 15.67K | 4.59% |
| Square Online | 11.64K | 3.41% |
| Ecwid | 5.34K | 1.57% |
| Bandcamp | 4.2K | 1.23% |
| Magento | 4.19K | 1.23% |
| GoDaddy Online Store | 3.51K | 1.03% |
| Others | 17.01K | 4.99% |
Australia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Australia. Custom Cart shows a significant lead, with total sales amounting to $233.78B, which constitutes 51.06% of the region's total sales on platforms. Shopify reports sales of $74.35B, accounting for 16.24% of the total platform sales in Australia. NetSuite SuiteCommerce also holds a notable share, with its sales reaching $58.63B, representing 12.81% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Australia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $233.78B | 51.06% |
| Shopify | $74.35B | 16.24% |
| NetSuite SuiteCommerce | $58.63B | 12.81% |
| Salesforce Commerce Cloud | $48.36B | 10.56% |
| Magento | $30.62B | 6.69% |
| WooCommerce | $8.65B | 1.89% |
| SAP Commerce Cloud | $564.05M | 0.12% |
| neto | $451.88M | 0.10% |
| BigCommerce | $445.02M | 0.10% |
| HCL Commerce | $367.64M | 0.08% |
Australia Online Stores Monthly Sales by Industry
In Australia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $157.89B, which is 34.49% of the region's total sales in this sector. Health follows with robust sales figures, achieving $106.86B in sales and comprising 23.34% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $87.11B, accounting for 19.03% of the total sales in Australia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $157.89B | 34.49% |
| Health | $106.86B | 23.34% |
| Home & Garden | $87.11B | 19.03% |
| Beauty & Fitness | $54.51B | 11.91% |
| Sports | $21.93B | 4.79% |
| Business & Industrial | $12.98B | 2.84% |
| Consumer Electronics | $6.64B | 1.45% |
| Toys & Hobbies | $5.81B | 1.27% |
| Food & Drink | $5.13B | 1.12% |
| Coupons & Discounts | $5.08B | 1.11% |
Australia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Australia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $44.51M units representing 26.62% of the overall spending. Following closely behind is Home & Garden with a spend of $23.53M units, comprising 14.08% of the total. Beauty & Fitness also contributes significantly with a spend of $22.38M units, accounting for 13.38% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $44.51M | 26.62% |
| Home & Garden | $23.53M | 14.08% |
| Beauty & Fitness | $22.38M | 13.38% |
| Food & Drink | $19.25M | 11.52% |
| Health | $11.67M | 6.98% |
| people-society | $8.29M | 4.96% |
| Sports | $7.26M | 4.34% |
| Pets & Animals | $6.17M | 3.69% |
| Toys & Hobbies | $4.42M | 2.64% |
| Autos & Vehicles | $4.06M | 2.43% |
Australia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Australia online retailers by Monthly Sales. Most Australia stores' Monthly Sales are Less than $100.00, there are 140.83K stores, which is 97.95% of total. In second place, 2.03K stores' Monthly Sales are $10.00M to $100.00M, which is 1.41% of total. Meanwhile, 543 stores' Monthly Sales are $100.00K to $1.00M, which is 0.38% of total. This breakdown reveals insights into Australia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 140.83K | 97.95% |
| $100.00 to $1.00K | 3 | <0.01% |
| $1.00K to $10.00K | 10 | <0.01% |
| $10.00K to $100.00K | 4 | <0.01% |
| $100.00K to $1.00M | 543 | 0.38% |
| $1.00M to $10.00M | 276 | 0.19% |
| $10.00M to $100.00M | 2.03K | 1.41% |
| $100.00M to $1.00B | 67 | 0.05% |
| $1.00B to $10.00B | 9 | <0.01% |
| More than $10.00B | 8 | <0.01% |
Australia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Australia online retailers by Number of Employee. Most Australia stores' Number of Employee are Less than 10, there are 40.11K stores, which is 85.68% of total. In second place, 1.91K stores' Number of Employee are 10 to 20, which is 4.08% of total. Meanwhile, 1.7K stores' Number of Employee are 20 to 50, which is 3.63% of total. This breakdown reveals insights into Australia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 40.11K | 85.68% |
| 10 to 20 | 1.91K | 4.08% |
| 20 to 50 | 1.7K | 3.63% |
| 50 to 100 | 977 | 2.09% |
| 100 to 200 | 677 | 1.45% |
| 200 to 500 | 666 | 1.42% |
| 500 to 1K | 256 | 0.55% |
| 1K to 5K | 357 | 0.76% |
| 5K to 10K | 61 | 0.13% |
| More than 10K | 101 | 0.22% |
Australia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Australia online retailers by Monthly Visitors. Most Australia stores' Monthly Visitors are Less than 100, there are 117.8K stores, which is 57.60% of total. In second place, 55.24K stores' Monthly Visitors are 100 to 1K, which is 27.01% of total. Meanwhile, 25.12K stores' Monthly Visitors are 1K to 10K, which is 12.28% of total. This breakdown reveals insights into Australia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 117.8K | 57.60% |
| 100 to 1K | 55.24K | 27.01% |
| 1K to 10K | 25.12K | 12.28% |
| 10K to 100K | 5.46K | 2.67% |
| 100K to 1M | 776 | 0.38% |
| 1M to 10M | 115 | 0.06% |
| 10M to 100M | 4 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Australia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Australia online retailers by Monthly Views. Most Australia stores' Monthly Views are Less than 100, there are 79.24K stores, which is 38.75% of total. In second place, 69.38K stores' Monthly Views are 100 to 1K, which is 33.93% of total. Meanwhile, 40.81K stores' Monthly Views are 1K to 10K, which is 19.95% of total. This breakdown reveals insights into Australia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 79.24K | 38.75% |
| 100 to 1K | 69.38K | 33.93% |
| 1K to 10K | 40.81K | 19.95% |
| 10K to 100K | 12.51K | 6.12% |
| 100K to 1M | 2.24K | 1.09% |
| 1M to 10M | 297 | 0.15% |
| 10M to 100M | 35 | 0.02% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Australia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Australia online retailers by Monthly Product Sold. Most Australia stores' Monthly Product Sold are Less than 100, there are 219.63K stores, which is 76.68% of total. In second place, 54.6K stores' Monthly Product Sold are 100 to 1K, which is 19.06% of total. Meanwhile, 10.14K stores' Monthly Product Sold are 1K to 10K, which is 3.54% of total. This breakdown reveals insights into Australia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 219.63K | 76.68% |
| 100 to 1K | 54.6K | 19.06% |
| 1K to 10K | 10.14K | 3.54% |
| 10K to 100K | 1.75K | 0.61% |
| 100K to 1M | 283 | 0.10% |
| 1M to 10M | 26 | <0.01% |
| 10M to 100M | 4 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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