eCommerce Statistics in Botswana 2026
Discover the latest eCommerce statistics in Botswana for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Botswana, uncovering the distribution of stores across categories and platforms.
Botswana Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Botswana. Leading the way is Business & Industrial, with 68 stores, which is 11.93% of the total stores in the region. Next is Apparel, contributing 56 stores, or 9.82% of the region's total. Home & Garden also has a notable presence, with 51 stores, making up 8.95% of the store count in Botswana. This breakdown provides a clear picture of the diverse retail landscape in Botswana, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Business & Industrial | 68 | 11.93% |
| Apparel | 56 | 9.82% |
| Home & Garden | 51 | 8.95% |
| Travel | 48 | 8.42% |
| Jobs & Education | 41 | 7.19% |
| Computers | 37 | 6.49% |
| Food & Drink | 36 | 6.32% |
| people-society | 35 | 6.14% |
| Beauty & Fitness | 32 | 5.61% |
| Consumer Electronics | 26 | 4.56% |
| Others | 140 | 24.56% |
Botswana Total Online Stores by Platform
In Botswana, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 410 stores, accounting for 58.07% of the total store count in the region. This is closely followed by Shopify, which supports 105 stores, representing 14.87% of the region's total. Custom Cart makes a significant contribution with 72 stores, or 10.20% of the total. The chart underscores the diversity and preferences of store owners in Botswana regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 410 | 58.07% |
| Shopify | 105 | 14.87% |
| Custom Cart | 72 | 10.20% |
| Ecwid | 36 | 5.10% |
| Wix | 29 | 4.11% |
| Odoo | 23 | 3.26% |
| OpenCart | 7 | 0.99% |
| Magento | 5 | 0.71% |
| PrestaShop | 4 | 0.57% |
| GoDaddy Online Store | 3 | 0.42% |
| Others | 12 | 1.70% |
Botswana Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Botswana. WooCommerce shows a significant lead, with total sales amounting to $32.94M, which constitutes 100.00% of the region's total sales on platforms. Big Cartel reports sales of $0.00, accounting for <0.01% of the total platform sales in Botswana. Custom Cart also holds a notable share, with its sales reaching $0.00, representing <0.01% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Botswana, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| WooCommerce | $32.94M | 100.00% |
| Big Cartel | $0.00 | <0.01% |
| Custom Cart | $0.00 | <0.01% |
| Drupal Commerce | $0.00 | <0.01% |
| Ecwid | $0.00 | <0.01% |
| GoDaddy Online Store | $0.00 | <0.01% |
| HCL Commerce | $0.00 | <0.01% |
| Magento | $0.00 | <0.01% |
| nopCommerce | $0.00 | <0.01% |
| Odoo | $0.00 | <0.01% |
Botswana Online Stores Monthly Sales by Industry
In Botswana, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $12.62M, which is 38.32% of the region's total sales in this sector. Finance follows with robust sales figures, achieving $12.62M in sales and comprising 38.32% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $8.73M, accounting for 26.49% of the total sales in Botswana. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Consumer Electronics | $12.62M | 38.32% |
| Finance | $12.62M | 38.32% |
| Computers | $8.73M | 26.49% |
| Internet | $8.73M | 26.49% |
| Antiques & Collectibles | $0.00 | <0.01% |
| Apparel | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
| Autos & Vehicles | $0.00 | <0.01% |
| Beauty & Fitness | $0.00 | <0.01% |
| Books & Literature | $0.00 | <0.01% |
Botswana Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Botswana, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $33.89K units representing 65.20% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $5.90K units, comprising 11.35% of the total. Home & Garden also contributes significantly with a spend of $5.40K units, accounting for 10.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $33.89K | 65.20% |
| Beauty & Fitness | $5.90K | 11.35% |
| Home & Garden | $5.40K | 10.39% |
| Food & Drink | $1.50K | 2.88% |
| Games | $1.30K | 2.50% |
| people-society | $1.30K | 2.50% |
| Antiques & Collectibles | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
| Autos & Vehicles | $0.00 | <0.01% |
| Books & Literature | $0.00 | <0.01% |
Botswana Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Botswana online retailers by Monthly Sales. Most Botswana stores' Monthly Sales are Less than $100.00, there are 185 stores, which is 98.40% of total. In second place, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 1.06% of total. Meanwhile, 1 stores' Monthly Sales are $1.00M to $10.00M, which is 0.53% of total. This breakdown reveals insights into Botswana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 185 | 98.40% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 0 | <0.01% |
| $1.00M to $10.00M | 1 | 0.53% |
| $10.00M to $100.00M | 2 | 1.06% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Botswana Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Botswana online retailers by Number of Employee. Most Botswana stores' Number of Employee are Less than 10, there are 111 stores, which is 76.55% of total. In second place, 8 stores' Number of Employee are 200 to 500, which is 5.52% of total. Meanwhile, 7 stores' Number of Employee are 20 to 50, which is 4.83% of total. This breakdown reveals insights into Botswana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 111 | 76.55% |
| 10 to 20 | 4 | 2.76% |
| 20 to 50 | 7 | 4.83% |
| 50 to 100 | 2 | 1.38% |
| 100 to 200 | 1 | 0.69% |
| 200 to 500 | 8 | 5.52% |
| 500 to 1K | 6 | 4.14% |
| 1K to 5K | 4 | 2.76% |
| 5K to 10K | 1 | 0.69% |
| More than 10K | 1 | 0.69% |
Botswana Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Botswana online retailers by Monthly Visitors. Most Botswana stores' Monthly Visitors are Less than 100, there are 219 stores, which is 73.74% of total. In second place, 50 stores' Monthly Visitors are 100 to 1K, which is 16.84% of total. Meanwhile, 18 stores' Monthly Visitors are 1K to 10K, which is 6.06% of total. This breakdown reveals insights into Botswana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 219 | 73.74% |
| 100 to 1K | 50 | 16.84% |
| 1K to 10K | 18 | 6.06% |
| 10K to 100K | 10 | 3.37% |
| 100K to 1M | 0 | <0.01% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Botswana Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Botswana online retailers by Monthly Views. Most Botswana stores' Monthly Views are Less than 100, there are 174 stores, which is 58.59% of total. In second place, 75 stores' Monthly Views are 100 to 1K, which is 25.25% of total. Meanwhile, 30 stores' Monthly Views are 1K to 10K, which is 10.10% of total. This breakdown reveals insights into Botswana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 174 | 58.59% |
| 100 to 1K | 75 | 25.25% |
| 1K to 10K | 30 | 10.10% |
| 10K to 100K | 13 | 4.38% |
| 100K to 1M | 5 | 1.68% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Botswana Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Botswana online retailers by Monthly Product Sold. Most Botswana stores' Monthly Product Sold are Less than 100, there are 365 stores, which is 78.83% of total. In second place, 68 stores' Monthly Product Sold are 100 to 1K, which is 14.69% of total. Meanwhile, 12 stores' Monthly Product Sold are 1K to 10K, which is 2.59% of total. This breakdown reveals insights into Botswana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 365 | 78.83% |
| 100 to 1K | 68 | 14.69% |
| 1K to 10K | 12 | 2.59% |
| 10K to 100K | 9 | 1.94% |
| 100K to 1M | 9 | 1.94% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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