eCommerce Statistics in Switzerland 2026
Discover the latest eCommerce statistics in Switzerland for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Switzerland, uncovering the distribution of stores across categories and platforms.
Switzerland Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Switzerland. Leading the way is Food & Drink, with 6.79K stores, which is 27.91% of the total stores in the region. Next is Apparel, contributing 4.03K stores, or 16.53% of the region's total. Home & Garden also has a notable presence, with 2.01K stores, making up 8.24% of the store count in Switzerland. This breakdown provides a clear picture of the diverse retail landscape in Switzerland, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Food & Drink | 6.79K | 27.91% |
| Apparel | 4.03K | 16.53% |
| Home & Garden | 2.01K | 8.24% |
| Beauty & Fitness | 1.95K | 7.99% |
| Arts & Entertainment | 1.25K | 5.15% |
| Sports | 1.03K | 4.23% |
| Health | 781 | 3.21% |
| people-society | 745 | 3.06% |
| Business & Industrial | 677 | 2.78% |
| Computers | 628 | 2.58% |
| Others | 4.46K | 18.31% |
Switzerland Total Online Stores by Platform
In Switzerland, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 34.34K stores, accounting for 32.92% of the total store count in the region. This is closely followed by Shopify, which supports 22.73K stores, representing 21.78% of the region's total. Custom Cart makes a significant contribution with 11.71K stores, or 11.22% of the total. The chart underscores the diversity and preferences of store owners in Switzerland regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 34.34K | 32.92% |
| Shopify | 22.73K | 21.78% |
| Custom Cart | 11.71K | 11.22% |
| Wix | 9.61K | 9.21% |
| Takeaway | 4.65K | 4.46% |
| Ecwid | 3.47K | 3.32% |
| PrestaShop | 3.24K | 3.10% |
| BaseKit | 2.78K | 2.67% |
| Magento | 1.87K | 1.79% |
| Shopware | 1.74K | 1.67% |
| Others | 8.21K | 7.87% |
Switzerland Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Switzerland. Custom Cart shows a significant lead, with total sales amounting to $153.77B, which constitutes 55.80% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $119.16B, accounting for 43.24% of the total platform sales in Switzerland. WooCommerce also holds a notable share, with its sales reaching $1.13B, representing 0.41% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Switzerland, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $153.77B | 55.80% |
| Salesforce Commerce Cloud | $119.16B | 43.24% |
| WooCommerce | $1.13B | 0.41% |
| Magento | $506.85M | 0.18% |
| HCL Commerce | $284.50M | 0.10% |
| SAP Commerce Cloud | $211.47M | 0.08% |
| Drupal Commerce | $136.67M | 0.05% |
| Shopify | $84.32M | 0.03% |
| nopCommerce | $78.27M | 0.03% |
| PrestaShop | $56.75M | 0.02% |
Switzerland Online Stores Monthly Sales by Industry
In Switzerland, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $52.94B, which is 19.21% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $784.13M in sales and comprising 0.28% of the region's total. Sports contributes a considerable amount to the regional market, with sales of $709.91M, accounting for 0.26% of the total sales in Switzerland. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $52.94B | 19.21% |
| Home & Garden | $784.13M | 0.28% |
| Sports | $709.91M | 0.26% |
| Consumer Electronics | $413.43M | 0.15% |
| Food & Drink | $362.96M | 0.13% |
| Travel | $300.24M | 0.11% |
| Health | $229.67M | 0.08% |
| Beauty & Fitness | $186.21M | 0.07% |
| Computers | $173.99M | 0.06% |
| Autos & Vehicles | $132.42M | 0.05% |
Switzerland Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Switzerland, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $2.60M units representing 14.05% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.07M units, comprising 5.77% of the total. Home & Garden also contributes significantly with a spend of $801.97K units, accounting for 4.33% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $2.60M | 14.05% |
| Beauty & Fitness | $1.07M | 5.77% |
| Home & Garden | $801.97K | 4.33% |
| Food & Drink | $571.81K | 3.09% |
| Health | $417.05K | 2.25% |
| Sports | $302.40K | 1.63% |
| Pets & Animals | $257.90K | 1.39% |
| Consumer Electronics | $163.85K | 0.89% |
| people-society | $162.47K | 0.88% |
| Travel | $160.70K | 0.87% |
Switzerland Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Switzerland online retailers by Monthly Sales. Most Switzerland stores' Monthly Sales are Less than $100.00, there are 41.69K stores, which is 99.05% of total. In second place, 194 stores' Monthly Sales are $10.00M to $100.00M, which is 0.46% of total. Meanwhile, 124 stores' Monthly Sales are $100.00K to $1.00M, which is 0.29% of total. This breakdown reveals insights into Switzerland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 41.69K | 99.05% |
| $100.00 to $1.00K | 1 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 124 | 0.29% |
| $1.00M to $10.00M | 64 | 0.15% |
| $10.00M to $100.00M | 194 | 0.46% |
| $100.00M to $1.00B | 14 | 0.03% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 3 | <0.01% |
Switzerland Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Switzerland online retailers by Number of Employee. Most Switzerland stores' Number of Employee are Less than 10, there are 11.83K stores, which is 86.63% of total. In second place, 460 stores' Number of Employee are 20 to 50, which is 3.37% of total. Meanwhile, 343 stores' Number of Employee are 10 to 20, which is 2.51% of total. This breakdown reveals insights into Switzerland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 11.83K | 86.63% |
| 10 to 20 | 343 | 2.51% |
| 20 to 50 | 460 | 3.37% |
| 50 to 100 | 253 | 1.85% |
| 100 to 200 | 217 | 1.59% |
| 200 to 500 | 230 | 1.68% |
| 500 to 1K | 79 | 0.58% |
| 1K to 5K | 149 | 1.09% |
| 5K to 10K | 66 | 0.48% |
| More than 10K | 30 | 0.22% |
Switzerland Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Switzerland online retailers by Monthly Visitors. Most Switzerland stores' Monthly Visitors are Less than 100, there are 36.75K stores, which is 65.51% of total. In second place, 13.29K stores' Monthly Visitors are 100 to 1K, which is 23.69% of total. Meanwhile, 4.73K stores' Monthly Visitors are 1K to 10K, which is 8.43% of total. This breakdown reveals insights into Switzerland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 36.75K | 65.51% |
| 100 to 1K | 13.29K | 23.69% |
| 1K to 10K | 4.73K | 8.43% |
| 10K to 100K | 1.09K | 1.93% |
| 100K to 1M | 207 | 0.37% |
| 1M to 10M | 27 | 0.05% |
| 10M to 100M | 3 | <0.01% |
| 100M to 1B | 1 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Switzerland Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Switzerland online retailers by Monthly Views. Most Switzerland stores' Monthly Views are Less than 100, there are 26.45K stores, which is 47.15% of total. In second place, 17.9K stores' Monthly Views are 100 to 1K, which is 31.91% of total. Meanwhile, 8.88K stores' Monthly Views are 1K to 10K, which is 15.84% of total. This breakdown reveals insights into Switzerland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 26.45K | 47.15% |
| 100 to 1K | 17.9K | 31.91% |
| 1K to 10K | 8.88K | 15.84% |
| 10K to 100K | 2.27K | 4.04% |
| 100K to 1M | 508 | 0.91% |
| 1M to 10M | 78 | 0.14% |
| 10M to 100M | 11 | 0.02% |
| 100M to 1B | 1 | <0.01% |
| More than 1B | 0 | <0.01% |
Switzerland Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Switzerland online retailers by Monthly Product Sold. Most Switzerland stores' Monthly Product Sold are Less than 100, there are 69.86K stores, which is 82.16% of total. In second place, 11.8K stores' Monthly Product Sold are 100 to 1K, which is 13.88% of total. Meanwhile, 2.53K stores' Monthly Product Sold are 1K to 10K, which is 2.97% of total. This breakdown reveals insights into Switzerland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 69.86K | 82.16% |
| 100 to 1K | 11.8K | 13.88% |
| 1K to 10K | 2.53K | 2.97% |
| 10K to 100K | 701 | 0.82% |
| 100K to 1M | 126 | 0.15% |
| 1M to 10M | 11 | 0.01% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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