eCommerce Statistics in China 2026
Discover the latest eCommerce statistics in China for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in China, uncovering the distribution of stores across categories and platforms.
China Total Online Stores by Industry
This chart offers an insightful look at the store count by category in China. Leading the way is Home & Garden, with 6.15K stores, which is 17.93% of the total stores in the region. Next is Business & Industrial, contributing 5.78K stores, or 16.85% of the region's total. Apparel also has a notable presence, with 5.57K stores, making up 16.22% of the store count in China. This breakdown provides a clear picture of the diverse retail landscape in China, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 6.15K | 17.93% |
| Business & Industrial | 5.78K | 16.85% |
| Apparel | 5.57K | 16.22% |
| Computers | 3.02K | 8.79% |
| Beauty & Fitness | 1.8K | 5.23% |
| Consumer Electronics | 1.7K | 4.97% |
| Autos & Vehicles | 1.59K | 4.62% |
| Sports | 1.17K | 3.41% |
| Toys & Hobbies | 1.16K | 3.37% |
| Health | 1.02K | 2.98% |
| Others | 5.36K | 15.62% |
China Total Online Stores by Platform
In China, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 18.26K stores, accounting for 40.14% of the total store count in the region. This is closely followed by Shopify, which supports 7.52K stores, representing 16.54% of the region's total. Custom Cart makes a significant contribution with 7.34K stores, or 16.13% of the total. The chart underscores the diversity and preferences of store owners in China regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 18.26K | 40.14% |
| Shopify | 7.52K | 16.54% |
| Custom Cart | 7.34K | 16.13% |
| Alibaba Minisite | 3.73K | 8.20% |
| ueeshop | 2.61K | 5.74% |
| OpenCart | 1.55K | 3.41% |
| Shoplazza | 985 | 2.16% |
| SHOPLINE | 921 | 2.02% |
| Magento | 771 | 1.69% |
| Wix | 398 | 0.87% |
| Others | 1.41K | 3.09% |
China Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within China. Custom Cart shows a significant lead, with total sales amounting to $184.20B, which constitutes 98.73% of the region's total sales on platforms. WooCommerce reports sales of $937.72M, accounting for 0.50% of the total platform sales in China. Shopify also holds a notable share, with its sales reaching $612.50M, representing 0.33% of the overall sales amount. This data provides a comprehensive view of the market dynamics in China, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $184.20B | 98.73% |
| WooCommerce | $937.72M | 0.50% |
| Shopify | $612.50M | 0.33% |
| Magento | $237.54M | 0.13% |
| OpenCart | $229.16M | 0.12% |
| ueeshop | $108.21M | 0.06% |
| Shoplazza | $81.30M | 0.04% |
| Shopyy | $42.33M | 0.02% |
| nopCommerce | $32.71M | 0.02% |
| Wix | $31.86M | 0.02% |
China Online Stores Monthly Sales by Industry
In China, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $149.45B, which is 80.10% of the region's total sales in this sector. Unknown follows with robust sales figures, achieving $33.61B in sales and comprising 18.01% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $794.43M, accounting for 0.43% of the total sales in China. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Consumer Electronics | $149.45B | 80.10% |
| Unknown | $33.61B | 18.01% |
| Apparel | $794.43M | 0.43% |
| Business & Industrial | $529.00M | 0.28% |
| Computers | $468.67M | 0.25% |
| Home & Garden | $324.34M | 0.17% |
| Sports | $218.53M | 0.12% |
| Autos & Vehicles | $206.57M | 0.11% |
| Toys & Hobbies | $187.27M | 0.10% |
| Beauty & Fitness | $144.87M | 0.08% |
China Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in China, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.62M units representing 33.54% of the overall spending. Following closely behind is Home & Garden with a spend of $476.50K units, comprising 9.89% of the total. Beauty & Fitness also contributes significantly with a spend of $363.03K units, accounting for 7.54% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.62M | 33.54% |
| Home & Garden | $476.50K | 9.89% |
| Beauty & Fitness | $363.03K | 7.54% |
| Consumer Electronics | $228.22K | 4.74% |
| Computers | $189.36K | 3.93% |
| people-society | $143.74K | 2.98% |
| Toys & Hobbies | $137.64K | 2.86% |
| Sports | $129.91K | 2.70% |
| Autos & Vehicles | $121.73K | 2.53% |
| Business & Industrial | $109.10K | 2.27% |
China Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of China online retailers by Monthly Sales. Most China stores' Monthly Sales are Less than $100.00, there are 10.49K stores, which is 97.17% of total. In second place, 171 stores' Monthly Sales are $10.00M to $100.00M, which is 1.58% of total. Meanwhile, 94 stores' Monthly Sales are $100.00K to $1.00M, which is 0.87% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 10.49K | 97.17% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 1 | <0.01% |
| $100.00K to $1.00M | 94 | 0.87% |
| $1.00M to $10.00M | 38 | 0.35% |
| $10.00M to $100.00M | 171 | 1.58% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 2 | 0.02% |
China Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of China online retailers by Number of Employee. Most China stores' Number of Employee are Less than 10, there are 6.99K stores, which is 90.15% of total. In second place, 182 stores' Number of Employee are 200 to 500, which is 2.35% of total. Meanwhile, 170 stores' Number of Employee are 20 to 50, which is 2.19% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 6.99K | 90.15% |
| 10 to 20 | 105 | 1.35% |
| 20 to 50 | 170 | 2.19% |
| 50 to 100 | 66 | 0.85% |
| 100 to 200 | 68 | 0.88% |
| 200 to 500 | 182 | 2.35% |
| 500 to 1K | 36 | 0.46% |
| 1K to 5K | 83 | 1.07% |
| 5K to 10K | 29 | 0.37% |
| More than 10K | 25 | 0.32% |
China Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of China online retailers by Monthly Visitors. Most China stores' Monthly Visitors are Less than 100, there are 10.44K stores, which is 72.07% of total. In second place, 2.25K stores' Monthly Visitors are 100 to 1K, which is 15.53% of total. Meanwhile, 1.21K stores' Monthly Visitors are 1K to 10K, which is 8.38% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 10.44K | 72.07% |
| 100 to 1K | 2.25K | 15.53% |
| 1K to 10K | 1.21K | 8.38% |
| 10K to 100K | 376 | 2.59% |
| 100K to 1M | 190 | 1.31% |
| 1M to 10M | 16 | 0.11% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
China Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of China online retailers by Monthly Views. Most China stores' Monthly Views are Less than 100, there are 8.84K stores, which is 61.02% of total. In second place, 2.89K stores' Monthly Views are 100 to 1K, which is 19.97% of total. Meanwhile, 1.68K stores' Monthly Views are 1K to 10K, which is 11.59% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 8.84K | 61.02% |
| 100 to 1K | 2.89K | 19.97% |
| 1K to 10K | 1.68K | 11.59% |
| 10K to 100K | 730 | 5.04% |
| 100K to 1M | 305 | 2.10% |
| 1M to 10M | 31 | 0.21% |
| 10M to 100M | 9 | 0.06% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
China Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of China online retailers by Monthly Product Sold. Most China stores' Monthly Product Sold are Less than 100, there are 23.19K stores, which is 80.02% of total. In second place, 4.53K stores' Monthly Product Sold are 100 to 1K, which is 15.63% of total. Meanwhile, 863 stores' Monthly Product Sold are 1K to 10K, which is 2.98% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 23.19K | 80.02% |
| 100 to 1K | 4.53K | 15.63% |
| 1K to 10K | 863 | 2.98% |
| 10K to 100K | 235 | 0.81% |
| 100K to 1M | 66 | 0.23% |
| 1M to 10M | 16 | 0.06% |
| 10M to 100M | 78 | 0.27% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.