eCommerce Statistics in Colombia 2026
Discover the latest eCommerce statistics in Colombia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Colombia, uncovering the distribution of stores across categories and platforms.
Colombia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Colombia. Leading the way is Apparel, with 1.74K stores, which is 28.35% of the total stores in the region. Next is Beauty & Fitness, contributing 607 stores, or 9.91% of the region's total. Home & Garden also has a notable presence, with 605 stores, making up 9.87% of the store count in Colombia. This breakdown provides a clear picture of the diverse retail landscape in Colombia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 1.74K | 28.35% |
| Beauty & Fitness | 607 | 9.91% |
| Home & Garden | 605 | 9.87% |
| Food & Drink | 496 | 8.10% |
| Business & Industrial | 279 | 4.55% |
| Sports | 233 | 3.80% |
| Computers | 224 | 3.66% |
| Health | 221 | 3.61% |
| Jobs & Education | 211 | 3.44% |
| Autos & Vehicles | 167 | 2.73% |
| Others | 1.35K | 21.98% |
Colombia Total Online Stores by Platform
In Colombia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 25.82K stores, accounting for 42.56% of the total store count in the region. This is closely followed by Shopify, which supports 21.36K stores, representing 35.22% of the region's total. Custom Cart makes a significant contribution with 3.22K stores, or 5.30% of the total. The chart underscores the diversity and preferences of store owners in Colombia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 25.82K | 42.56% |
| Shopify | 21.36K | 35.22% |
| Custom Cart | 3.22K | 5.30% |
| Wix | 3.21K | 5.30% |
| Mercado Shops | 2.17K | 3.57% |
| PrestaShop | 1.05K | 1.72% |
| Tiendanube | 886 | 1.46% |
| Ecwid | 568 | 0.94% |
| VTEX | 529 | 0.87% |
| Odoo | 519 | 0.86% |
| Others | 1.34K | 2.20% |
Colombia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Colombia. VTEX shows a significant lead, with total sales amounting to $3.49B, which constitutes 57.32% of the region's total sales on platforms. Magento reports sales of $937.65M, accounting for 15.40% of the total platform sales in Colombia. WooCommerce also holds a notable share, with its sales reaching $753.29M, representing 12.37% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Colombia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| VTEX | $3.49B | 57.32% |
| Magento | $937.65M | 15.40% |
| WooCommerce | $753.29M | 12.37% |
| Custom Cart | $429.25M | 7.05% |
| PrestaShop | $213.31M | 3.50% |
| Shopify | $152.35M | 2.50% |
| SAP Commerce Cloud | $27.05M | 0.44% |
| Ecwid | $25.20M | 0.41% |
| Wix | $22.52M | 0.37% |
| Oracle Commerce | $19.51M | 0.32% |
Colombia Online Stores Monthly Sales by Industry
In Colombia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $1.54B, which is 25.25% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $1.49B in sales and comprising 24.50% of the region's total. Sports contributes a considerable amount to the regional market, with sales of $1.10B, accounting for 17.99% of the total sales in Colombia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $1.54B | 25.25% |
| Apparel | $1.49B | 24.50% |
| Sports | $1.10B | 17.99% |
| Food & Drink | $998.54M | 16.40% |
| Autos & Vehicles | $50.03M | 0.82% |
| Pets & Animals | $45.41M | 0.75% |
| Unknown | $40.67M | 0.67% |
| Beauty & Fitness | $40.37M | 0.66% |
| Consumer Electronics | $38.04M | 0.62% |
| Travel | $36.48M | 0.60% |
Colombia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Colombia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $947.31K units representing 9.29% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $252.69K units, comprising 2.48% of the total. Home & Garden also contributes significantly with a spend of $175.12K units, accounting for 1.72% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $947.31K | 9.29% |
| Beauty & Fitness | $252.69K | 2.48% |
| Home & Garden | $175.12K | 1.72% |
| Food & Drink | $151.33K | 1.48% |
| Health | $72.62K | 0.71% |
| Pets & Animals | $43.18K | 0.42% |
| Sports | $39.68K | 0.39% |
| Business & Industrial | $35.79K | 0.35% |
| Autos & Vehicles | $30.09K | 0.29% |
| people-society | $27.82K | 0.27% |
Colombia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Colombia online retailers by Monthly Sales. Most Colombia stores' Monthly Sales are Less than $100.00, there are 19.96K stores, which is 98.65% of total. In second place, 166 stores' Monthly Sales are $100.00K to $1.00M, which is 0.82% of total. Meanwhile, 69 stores' Monthly Sales are $10.00M to $100.00M, which is 0.34% of total. This breakdown reveals insights into Colombia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 19.96K | 98.65% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 2 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 166 | 0.82% |
| $1.00M to $10.00M | 31 | 0.15% |
| $10.00M to $100.00M | 69 | 0.34% |
| $100.00M to $1.00B | 5 | 0.02% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Colombia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Colombia online retailers by Number of Employee. Most Colombia stores' Number of Employee are Less than 10, there are 11.35K stores, which is 92.32% of total. In second place, 202 stores' Number of Employee are 20 to 50, which is 1.64% of total. Meanwhile, 166 stores' Number of Employee are 10 to 20, which is 1.35% of total. This breakdown reveals insights into Colombia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 11.35K | 92.32% |
| 10 to 20 | 166 | 1.35% |
| 20 to 50 | 202 | 1.64% |
| 50 to 100 | 126 | 1.03% |
| 100 to 200 | 116 | 0.94% |
| 200 to 500 | 139 | 1.13% |
| 500 to 1K | 62 | 0.50% |
| 1K to 5K | 94 | 0.76% |
| 5K to 10K | 18 | 0.15% |
| More than 10K | 21 | 0.17% |
Colombia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Colombia online retailers by Monthly Visitors. Most Colombia stores' Monthly Visitors are Less than 100, there are 23.88K stores, which is 65.03% of total. In second place, 8.06K stores' Monthly Visitors are 100 to 1K, which is 21.95% of total. Meanwhile, 3.65K stores' Monthly Visitors are 1K to 10K, which is 9.94% of total. This breakdown reveals insights into Colombia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 23.88K | 65.03% |
| 100 to 1K | 8.06K | 21.95% |
| 1K to 10K | 3.65K | 9.94% |
| 10K to 100K | 982 | 2.67% |
| 100K to 1M | 125 | 0.34% |
| 1M to 10M | 18 | 0.05% |
| 10M to 100M | 6 | 0.02% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Colombia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Colombia online retailers by Monthly Views. Most Colombia stores' Monthly Views are Less than 100, there are 18.04K stores, which is 49.13% of total. In second place, 10.3K stores' Monthly Views are 100 to 1K, which is 28.05% of total. Meanwhile, 5.93K stores' Monthly Views are 1K to 10K, which is 16.16% of total. This breakdown reveals insights into Colombia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 18.04K | 49.13% |
| 100 to 1K | 10.3K | 28.05% |
| 1K to 10K | 5.93K | 16.16% |
| 10K to 100K | 1.91K | 5.20% |
| 100K to 1M | 471 | 1.28% |
| 1M to 10M | 54 | 0.15% |
| 10M to 100M | 6 | 0.02% |
| 100M to 1B | 6 | 0.02% |
| More than 1B | 0 | <0.01% |
Colombia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Colombia online retailers by Monthly Product Sold. Most Colombia stores' Monthly Product Sold are Less than 100, there are 39.72K stores, which is 81.00% of total. In second place, 7.9K stores' Monthly Product Sold are 100 to 1K, which is 16.10% of total. Meanwhile, 984 stores' Monthly Product Sold are 1K to 10K, which is 2.01% of total. This breakdown reveals insights into Colombia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 39.72K | 81.00% |
| 100 to 1K | 7.9K | 16.10% |
| 1K to 10K | 984 | 2.01% |
| 10K to 100K | 334 | 0.68% |
| 100K to 1M | 94 | 0.19% |
| 1M to 10M | 9 | 0.02% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.