eCommerce Statistics in Germany 2026
Discover the latest eCommerce statistics in Germany for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Germany, uncovering the distribution of stores across categories and platforms.
Germany Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Germany. Leading the way is Food & Drink, with 31.89K stores, which is 36.99% of the total stores in the region. Next is Apparel, contributing 12.61K stores, or 14.63% of the region's total. Home & Garden also has a notable presence, with 7.96K stores, making up 9.23% of the store count in Germany. This breakdown provides a clear picture of the diverse retail landscape in Germany, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Food & Drink | 31.89K | 36.99% |
| Apparel | 12.61K | 14.63% |
| Home & Garden | 7.96K | 9.23% |
| Beauty & Fitness | 4.63K | 5.37% |
| Arts & Entertainment | 3.61K | 4.19% |
| Sports | 2.91K | 3.37% |
| Business & Industrial | 2.62K | 3.03% |
| Computers | 2.36K | 2.74% |
| Health | 2.23K | 2.59% |
| Autos & Vehicles | 2.07K | 2.40% |
| Others | 13.33K | 15.46% |
Germany Total Online Stores by Platform
In Germany, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 110.67K stores, accounting for 26.83% of the total store count in the region. This is closely followed by Shopify, which supports 109.51K stores, representing 26.55% of the region's total. Custom Cart makes a significant contribution with 69.91K stores, or 16.95% of the total. The chart underscores the diversity and preferences of store owners in Germany regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 110.67K | 26.83% |
| Shopify | 109.51K | 26.55% |
| Custom Cart | 69.91K | 16.95% |
| Takeaway | 26.5K | 6.42% |
| Shopware | 24.92K | 6.04% |
| Wix | 12.91K | 3.13% |
| Magento | 9.37K | 2.27% |
| ePages | 8.06K | 1.95% |
| JTL-Shop | 6.35K | 1.54% |
| Gambio | 6.05K | 1.47% |
| Others | 28.3K | 6.86% |
Germany Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Germany. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $747.55B, which constitutes 91.52% of the region's total sales on platforms. Custom Cart reports sales of $50.12B, accounting for 6.14% of the total platform sales in Germany. Shopify also holds a notable share, with its sales reaching $5.13B, representing 0.63% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Germany, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Salesforce Commerce Cloud | $747.55B | 91.52% |
| Custom Cart | $50.12B | 6.14% |
| Shopify | $5.13B | 0.63% |
| Shopware | $3.86B | 0.47% |
| WooCommerce | $2.69B | 0.33% |
| Magento | $2.29B | 0.28% |
| SAP Commerce Cloud | $1.41B | 0.17% |
| HCL Commerce | $957.70M | 0.12% |
| Drupal Commerce | $896.47M | 0.11% |
| JTL-Shop | $643.47M | 0.08% |
Germany Online Stores Monthly Sales by Industry
In Germany, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $744.99B, which is 91.20% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $11.35B in sales and comprising 1.39% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $7.86B, accounting for 0.96% of the total sales in Germany. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Arts & Entertainment | $744.99B | 91.20% |
| Apparel | $11.35B | 1.39% |
| Home & Garden | $7.86B | 0.96% |
| Coupons & Discounts | $4.54B | 0.56% |
| Consumer Electronics | $4.12B | 0.50% |
| Sports | $3.95B | 0.48% |
| Beauty & Fitness | $3.41B | 0.42% |
| Food & Drink | $2.93B | 0.36% |
| Business & Industrial | $2.65B | 0.32% |
| Health | $2.61B | 0.32% |
Germany Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Germany, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $11.09M units representing 11.62% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $6.12M units, comprising 6.40% of the total. Home & Garden also contributes significantly with a spend of $4.90M units, accounting for 5.13% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $11.09M | 11.62% |
| Beauty & Fitness | $6.12M | 6.40% |
| Home & Garden | $4.90M | 5.13% |
| Food & Drink | $2.91M | 3.04% |
| Health | $2.05M | 2.14% |
| Consumer Electronics | $1.68M | 1.76% |
| Sports | $1.32M | 1.38% |
| Pets & Animals | $1.14M | 1.19% |
| Computers | $1.08M | 1.13% |
| people-society | $992.46K | 1.04% |
Germany Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Germany online retailers by Monthly Sales. Most Germany stores' Monthly Sales are Less than $100.00, there are 187.54K stores, which is 98.88% of total. In second place, 1.25K stores' Monthly Sales are $10.00M to $100.00M, which is 0.66% of total. Meanwhile, 547 stores' Monthly Sales are $100.00K to $1.00M, which is 0.29% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 187.54K | 98.88% |
| $100.00 to $1.00K | 2 | <0.01% |
| $1.00K to $10.00K | 4 | <0.01% |
| $10.00K to $100.00K | 1 | <0.01% |
| $100.00K to $1.00M | 547 | 0.29% |
| $1.00M to $10.00M | 196 | 0.10% |
| $10.00M to $100.00M | 1.25K | 0.66% |
| $100.00M to $1.00B | 121 | 0.06% |
| $1.00B to $10.00B | 2 | <0.01% |
| More than $10.00B | 1 | <0.01% |
Germany Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Germany online retailers by Number of Employee. Most Germany stores' Number of Employee are Less than 10, there are 48.85K stores, which is 89.21% of total. In second place, 1.64K stores' Number of Employee are 10 to 20, which is 3.00% of total. Meanwhile, 1.5K stores' Number of Employee are 20 to 50, which is 2.73% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 48.85K | 89.21% |
| 10 to 20 | 1.64K | 3.00% |
| 20 to 50 | 1.5K | 2.73% |
| 50 to 100 | 787 | 1.44% |
| 100 to 200 | 750 | 1.37% |
| 200 to 500 | 557 | 1.02% |
| 500 to 1K | 234 | 0.43% |
| 1K to 5K | 289 | 0.53% |
| 5K to 10K | 66 | 0.12% |
| More than 10K | 84 | 0.15% |
Germany Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Germany online retailers by Monthly Visitors. Most Germany stores' Monthly Visitors are Less than 100, there are 150.3K stores, which is 58.84% of total. In second place, 66.46K stores' Monthly Visitors are 100 to 1K, which is 26.02% of total. Meanwhile, 29.98K stores' Monthly Visitors are 1K to 10K, which is 11.74% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 150.3K | 58.84% |
| 100 to 1K | 66.46K | 26.02% |
| 1K to 10K | 29.98K | 11.74% |
| 10K to 100K | 7.11K | 2.78% |
| 100K to 1M | 1.36K | 0.53% |
| 1M to 10M | 171 | 0.07% |
| 10M to 100M | 54 | 0.02% |
| 100M to 1B | 1 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Germany Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Germany online retailers by Monthly Views. Most Germany stores' Monthly Views are Less than 100, there are 102.92K stores, which is 40.29% of total. In second place, 84.24K stores' Monthly Views are 100 to 1K, which is 32.98% of total. Meanwhile, 48.52K stores' Monthly Views are 1K to 10K, which is 19.00% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 102.92K | 40.29% |
| 100 to 1K | 84.24K | 32.98% |
| 1K to 10K | 48.52K | 19.00% |
| 10K to 100K | 15.46K | 6.05% |
| 100K to 1M | 3.65K | 1.43% |
| 1M to 10M | 549 | 0.21% |
| 10M to 100M | 95 | 0.04% |
| 100M to 1B | 2 | <0.01% |
| More than 1B | 0 | <0.01% |
Germany Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Germany online retailers by Monthly Product Sold. Most Germany stores' Monthly Product Sold are Less than 100, there are 252.25K stores, which is 75.63% of total. In second place, 63.13K stores' Monthly Product Sold are 100 to 1K, which is 18.93% of total. Meanwhile, 13.61K stores' Monthly Product Sold are 1K to 10K, which is 4.08% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 252.25K | 75.63% |
| 100 to 1K | 63.13K | 18.93% |
| 1K to 10K | 13.61K | 4.08% |
| 10K to 100K | 3.85K | 1.15% |
| 100K to 1M | 591 | 0.18% |
| 1M to 10M | 87 | 0.03% |
| 10M to 100M | 7 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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