eCommerce Statistics in Denmark 2026
Discover the latest eCommerce statistics in Denmark for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Denmark, uncovering the distribution of stores across categories and platforms.
Denmark Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Denmark. Leading the way is Apparel, with 3.5K stores, which is 22.91% of the total stores in the region. Next is Home & Garden, contributing 2.15K stores, or 14.07% of the region's total. Food & Drink also has a notable presence, with 2.1K stores, making up 13.77% of the store count in Denmark. This breakdown provides a clear picture of the diverse retail landscape in Denmark, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 3.5K | 22.91% |
| Home & Garden | 2.15K | 14.07% |
| Food & Drink | 2.1K | 13.77% |
| Beauty & Fitness | 1.13K | 7.42% |
| Arts & Entertainment | 870 | 5.70% |
| Sports | 833 | 5.45% |
| Toys & Hobbies | 505 | 3.31% |
| Business & Industrial | 491 | 3.21% |
| people-society | 432 | 2.83% |
| Health | 430 | 2.81% |
| Others | 2.83K | 18.52% |
Denmark Total Online Stores by Platform
In Denmark, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 24.56K stores, accounting for 40.55% of the total store count in the region. This is closely followed by Shopify, which supports 15.84K stores, representing 26.15% of the region's total. Custom Cart makes a significant contribution with 10.73K stores, or 17.71% of the total. The chart underscores the diversity and preferences of store owners in Denmark regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 24.56K | 40.55% |
| Shopify | 15.84K | 26.15% |
| Custom Cart | 10.73K | 17.71% |
| Magento | 2.16K | 3.57% |
| PrestaShop | 1.28K | 2.11% |
| Wix | 1.26K | 2.09% |
| Takeaway | 879 | 1.45% |
| Squarespace | 758 | 1.25% |
| OpenCart | 535 | 0.88% |
| Ecwid | 471 | 0.78% |
| Others | 2.09K | 3.45% |
Denmark Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Denmark. Custom Cart shows a significant lead, with total sales amounting to $155.92B, which constitutes 69.13% of the region's total sales on platforms. Shopify reports sales of $68.47B, accounting for 30.35% of the total platform sales in Denmark. WooCommerce also holds a notable share, with its sales reaching $341.55M, representing 0.15% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Denmark, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $155.92B | 69.13% |
| Shopify | $68.47B | 30.35% |
| WooCommerce | $341.55M | 0.15% |
| Magento | $254.87M | 0.11% |
| Drupal Commerce | $161.99M | 0.07% |
| SAP Commerce Cloud | $147.22M | 0.07% |
| Salesforce Commerce Cloud | $88.83M | 0.04% |
| OpenCart | $72.56M | 0.03% |
| Shopware | $58.21M | 0.03% |
| THG Ingenuity | $24.90M | 0.01% |
Denmark Online Stores Monthly Sales by Industry
In Denmark, the estimated sales amount across various store categories provides key insights into the market's dynamics. Health, as a prominent category, generates significant sales, totaling $149.45B, which is 66.26% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $2.04B in sales and comprising 0.90% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $1.01B, accounting for 0.45% of the total sales in Denmark. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Health | $149.45B | 66.26% |
| Apparel | $2.04B | 0.90% |
| Home & Garden | $1.01B | 0.45% |
| Sports | $966.48M | 0.43% |
| Travel | $625.31M | 0.28% |
| Consumer Electronics | $541.89M | 0.24% |
| Business & Industrial | $353.97M | 0.16% |
| Beauty & Fitness | $353.77M | 0.16% |
| Toys & Hobbies | $311.96M | 0.14% |
| Food & Drink | $298.69M | 0.13% |
Denmark Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Denmark, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.79M units representing 22.40% of the overall spending. Following closely behind is Food & Drink with a spend of $975.15K units, comprising 5.76% of the total. Home & Garden also contributes significantly with a spend of $946.49K units, accounting for 5.59% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $3.79M | 22.40% |
| Food & Drink | $975.15K | 5.76% |
| Home & Garden | $946.49K | 5.59% |
| Beauty & Fitness | $790.28K | 4.67% |
| Arts & Entertainment | $375.34K | 2.22% |
| Health | $362.38K | 2.14% |
| Sports | $280.67K | 1.66% |
| Toys & Hobbies | $255.41K | 1.51% |
| people-society | $233.34K | 1.38% |
| Consumer Electronics | $187.63K | 1.11% |
Denmark Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Denmark online retailers by Monthly Sales. Most Denmark stores' Monthly Sales are Less than $100.00, there are 35.28K stores, which is 98.65% of total. In second place, 228 stores' Monthly Sales are $10.00M to $100.00M, which is 0.64% of total. Meanwhile, 182 stores' Monthly Sales are $100.00K to $1.00M, which is 0.51% of total. This breakdown reveals insights into Denmark stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 35.28K | 98.65% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 182 | 0.51% |
| $1.00M to $10.00M | 57 | 0.16% |
| $10.00M to $100.00M | 228 | 0.64% |
| $100.00M to $1.00B | 12 | 0.03% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Denmark Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Denmark online retailers by Number of Employee. Most Denmark stores' Number of Employee are Less than 10, there are 6.83K stores, which is 79.81% of total. In second place, 514 stores' Number of Employee are 20 to 50, which is 6.01% of total. Meanwhile, 352 stores' Number of Employee are 10 to 20, which is 4.12% of total. This breakdown reveals insights into Denmark stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 6.83K | 79.81% |
| 10 to 20 | 352 | 4.12% |
| 20 to 50 | 514 | 6.01% |
| 50 to 100 | 269 | 3.15% |
| 100 to 200 | 191 | 2.23% |
| 200 to 500 | 175 | 2.05% |
| 500 to 1K | 74 | 0.87% |
| 1K to 5K | 116 | 1.36% |
| 5K to 10K | 21 | 0.25% |
| More than 10K | 15 | 0.18% |
Denmark Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Denmark online retailers by Monthly Visitors. Most Denmark stores' Monthly Visitors are Less than 100, there are 21.7K stores, which is 50.25% of total. In second place, 12.93K stores' Monthly Visitors are 100 to 1K, which is 29.94% of total. Meanwhile, 7K stores' Monthly Visitors are 1K to 10K, which is 16.20% of total. This breakdown reveals insights into Denmark stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.7K | 50.25% |
| 100 to 1K | 12.93K | 29.94% |
| 1K to 10K | 7K | 16.20% |
| 10K to 100K | 1.34K | 3.09% |
| 100K to 1M | 202 | 0.47% |
| 1M to 10M | 22 | 0.05% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Denmark Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Denmark online retailers by Monthly Views. Most Denmark stores' Monthly Views are 100 to 1K, there are 14.46K stores, which is 33.47% of total. In second place, 14.03K stores' Monthly Views are Less than 100, which is 32.48% of total. Meanwhile, 10.6K stores' Monthly Views are 1K to 10K, which is 24.55% of total. This breakdown reveals insights into Denmark stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 14.03K | 32.48% |
| 100 to 1K | 14.46K | 33.47% |
| 1K to 10K | 10.6K | 24.55% |
| 10K to 100K | 3.54K | 8.19% |
| 100K to 1M | 485 | 1.12% |
| 1M to 10M | 74 | 0.17% |
| 10M to 100M | 7 | 0.02% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Denmark Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Denmark online retailers by Monthly Product Sold. Most Denmark stores' Monthly Product Sold are Less than 100, there are 35.91K stores, which is 68.59% of total. In second place, 12.44K stores' Monthly Product Sold are 100 to 1K, which is 23.77% of total. Meanwhile, 3.15K stores' Monthly Product Sold are 1K to 10K, which is 6.02% of total. This breakdown reveals insights into Denmark stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 35.91K | 68.59% |
| 100 to 1K | 12.44K | 23.77% |
| 1K to 10K | 3.15K | 6.02% |
| 10K to 100K | 761 | 1.45% |
| 100K to 1M | 78 | 0.15% |
| 1M to 10M | 9 | 0.02% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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