eCommerce Statistics in Ecuador 2026
Discover the latest eCommerce statistics in Ecuador for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Ecuador, uncovering the distribution of stores across categories and platforms.
Ecuador Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Ecuador. Leading the way is Apparel, with 231 stores, which is 17.95% of the total stores in the region. Next is Home & Garden, contributing 140 stores, or 10.88% of the region's total. Food & Drink also has a notable presence, with 137 stores, making up 10.64% of the store count in Ecuador. This breakdown provides a clear picture of the diverse retail landscape in Ecuador, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 231 | 17.95% |
| Home & Garden | 140 | 10.88% |
| Food & Drink | 137 | 10.64% |
| Beauty & Fitness | 94 | 7.30% |
| Computers | 80 | 6.22% |
| Jobs & Education | 78 | 6.06% |
| Business & Industrial | 63 | 4.90% |
| Health | 60 | 4.66% |
| Consumer Electronics | 55 | 4.27% |
| Gifts & Special Events | 50 | 3.89% |
| Others | 299 | 23.23% |
Ecuador Total Online Stores by Platform
In Ecuador, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 6.47K stores, accounting for 58.10% of the total store count in the region. This is closely followed by Shopify, which supports 2.24K stores, representing 20.13% of the region's total. Custom Cart makes a significant contribution with 890 stores, or 8.00% of the total. The chart underscores the diversity and preferences of store owners in Ecuador regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 6.47K | 58.10% |
| Shopify | 2.24K | 20.13% |
| Custom Cart | 890 | 8.00% |
| Wix | 411 | 3.69% |
| PrestaShop | 283 | 2.54% |
| Odoo | 279 | 2.51% |
| Ecwid | 156 | 1.40% |
| VTEX | 139 | 1.25% |
| Magento | 72 | 0.65% |
| WACA | 37 | 0.33% |
| Others | 155 | 1.39% |
Ecuador Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Ecuador. Custom Cart shows a significant lead, with total sales amounting to $56.55B, which constitutes 99.37% of the region's total sales on platforms. WooCommerce reports sales of $234.16M, accounting for 0.41% of the total platform sales in Ecuador. SAP Commerce Cloud also holds a notable share, with its sales reaching $74.43M, representing 0.13% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Ecuador, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $56.55B | 99.37% |
| WooCommerce | $234.16M | 0.41% |
| SAP Commerce Cloud | $74.43M | 0.13% |
| VTEX | $32.04M | 0.06% |
| Odoo | $15.56M | 0.03% |
| Salesforce Commerce Cloud | $2.03M | <0.01% |
| Magento | $1.14M | <0.01% |
| HCL Commerce | $913.39K | <0.01% |
| Shopify | $247.74K | <0.01% |
| AspDotNetStorefront | $0.00 | <0.01% |
Ecuador Online Stores Monthly Sales by Industry
In Ecuador, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $74.43M, which is 0.13% of the region's total sales in this sector. Jobs & Education follows with robust sales figures, achieving $42.71M in sales and comprising 0.08% of the region's total. Food & Drink contributes a considerable amount to the regional market, with sales of $23.60M, accounting for 0.04% of the total sales in Ecuador. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $74.43M | 0.13% |
| Jobs & Education | $42.71M | 0.08% |
| Food & Drink | $23.60M | 0.04% |
| Home & Garden | $1.45M | <0.01% |
| Health | $1.27M | <0.01% |
| Travel | $475.34K | <0.01% |
| Computers | $307.49K | <0.01% |
| Gifts & Special Events | $277.33K | <0.01% |
| Business & Industrial | $194.62K | <0.01% |
| Adult | $0.00 | <0.01% |
Ecuador Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Ecuador, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $209.16K units representing 19.18% of the overall spending. Following closely behind is Sports with a spend of $26.69K units, comprising 2.45% of the total. Home & Garden also contributes significantly with a spend of $25.28K units, accounting for 2.32% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $209.16K | 19.18% |
| Sports | $26.69K | 2.45% |
| Home & Garden | $25.28K | 2.32% |
| Arts & Entertainment | $20.80K | 1.91% |
| Beauty & Fitness | $17.79K | 1.63% |
| Gifts & Special Events | $12.09K | 1.11% |
| Business & Industrial | $11.00K | 1.01% |
| people-society | $9.79K | 0.90% |
| Wedding | $8.79K | 0.81% |
| Consumer Electronics | $7.80K | 0.71% |
Ecuador Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Sales. Most Ecuador stores' Monthly Sales are Less than $100.00, there are 3.94K stores, which is 98.85% of total. In second place, 31 stores' Monthly Sales are $100.00K to $1.00M, which is 0.78% of total. Meanwhile, 11 stores' Monthly Sales are $10.00M to $100.00M, which is 0.28% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 3.94K | 98.85% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 31 | 0.78% |
| $1.00M to $10.00M | 2 | 0.05% |
| $10.00M to $100.00M | 11 | 0.28% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 1 | 0.03% |
| More than $10.00B | 1 | 0.03% |
Ecuador Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Ecuador online retailers by Number of Employee. Most Ecuador stores' Number of Employee are Less than 10, there are 2.12K stores, which is 86.61% of total. In second place, 60 stores' Number of Employee are 50 to 100, which is 2.45% of total. Meanwhile, 53 stores' Number of Employee are 100 to 200, which is 2.16% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 2.12K | 86.61% |
| 10 to 20 | 42 | 1.71% |
| 20 to 50 | 47 | 1.92% |
| 50 to 100 | 60 | 2.45% |
| 100 to 200 | 53 | 2.16% |
| 200 to 500 | 40 | 1.63% |
| 500 to 1K | 21 | 0.86% |
| 1K to 5K | 45 | 1.84% |
| 5K to 10K | 8 | 0.33% |
| More than 10K | 12 | 0.49% |
Ecuador Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Visitors. Most Ecuador stores' Monthly Visitors are Less than 100, there are 4.1K stores, which is 66.13% of total. In second place, 1.24K stores' Monthly Visitors are 100 to 1K, which is 20.05% of total. Meanwhile, 657 stores' Monthly Visitors are 1K to 10K, which is 10.61% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.1K | 66.13% |
| 100 to 1K | 1.24K | 20.05% |
| 1K to 10K | 657 | 10.61% |
| 10K to 100K | 176 | 2.84% |
| 100K to 1M | 22 | 0.36% |
| 1M to 10M | 1 | 0.02% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Ecuador Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Views. Most Ecuador stores' Monthly Views are Less than 100, there are 3.12K stores, which is 50.28% of total. In second place, 1.63K stores' Monthly Views are 100 to 1K, which is 26.30% of total. Meanwhile, 974 stores' Monthly Views are 1K to 10K, which is 15.72% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.12K | 50.28% |
| 100 to 1K | 1.63K | 26.30% |
| 1K to 10K | 974 | 15.72% |
| 10K to 100K | 396 | 6.39% |
| 100K to 1M | 77 | 1.24% |
| 1M to 10M | 4 | 0.06% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Ecuador Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Product Sold. Most Ecuador stores' Monthly Product Sold are Less than 100, there are 6.65K stores, which is 75.73% of total. In second place, 1.58K stores' Monthly Product Sold are 100 to 1K, which is 17.97% of total. Meanwhile, 299 stores' Monthly Product Sold are 1K to 10K, which is 3.40% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.65K | 75.73% |
| 100 to 1K | 1.58K | 17.97% |
| 1K to 10K | 299 | 3.40% |
| 10K to 100K | 151 | 1.72% |
| 100K to 1M | 102 | 1.16% |
| 1M to 10M | 2 | 0.02% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.