eCommerce Statistics in Estonia 2026
Discover the latest eCommerce statistics in Estonia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Estonia, uncovering the distribution of stores across categories and platforms.
Estonia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Estonia. Leading the way is Apparel, with 896 stores, which is 18.95% of the total stores in the region. Next is Home & Garden, contributing 700 stores, or 14.80% of the region's total. Beauty & Fitness also has a notable presence, with 493 stores, making up 10.43% of the store count in Estonia. This breakdown provides a clear picture of the diverse retail landscape in Estonia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 896 | 18.95% |
| Home & Garden | 700 | 14.80% |
| Beauty & Fitness | 493 | 10.43% |
| Food & Drink | 331 | 7.00% |
| Sports | 224 | 4.74% |
| Arts & Entertainment | 221 | 4.67% |
| Computers | 198 | 4.19% |
| Health | 197 | 4.17% |
| Business & Industrial | 194 | 4.10% |
| Autos & Vehicles | 183 | 3.87% |
| Others | 1.09K | 23.09% |
Estonia Total Online Stores by Platform
In Estonia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 9.18K stores, accounting for 55.51% of the total store count in the region. This is closely followed by Shopify, which supports 2.64K stores, representing 15.93% of the region's total. Custom Cart makes a significant contribution with 2.43K stores, or 14.71% of the total. The chart underscores the diversity and preferences of store owners in Estonia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 9.18K | 55.51% |
| Shopify | 2.64K | 15.93% |
| Custom Cart | 2.43K | 14.71% |
| OpenCart | 594 | 3.59% |
| PrestaShop | 554 | 3.35% |
| Magento | 437 | 2.64% |
| Wix | 278 | 1.68% |
| Ecwid | 134 | 0.81% |
| Odoo | 68 | 0.41% |
| Squarespace | 52 | 0.31% |
| Others | 174 | 1.05% |
Estonia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Estonia. Custom Cart shows a significant lead, with total sales amounting to $401.63M, which constitutes 64.10% of the region's total sales on platforms. Magento reports sales of $74.58M, accounting for 11.90% of the total platform sales in Estonia. Shopify also holds a notable share, with its sales reaching $54.53M, representing 8.70% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Estonia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $401.63M | 64.10% |
| Magento | $74.58M | 11.90% |
| Shopify | $54.53M | 8.70% |
| WooCommerce | $54.25M | 8.66% |
| nopCommerce | $28.68M | 4.58% |
| PrestaShop | $12.90M | 2.06% |
| Abicart | $0.00 | <0.01% |
| AspDotNetStorefront | $0.00 | <0.01% |
| Bandcamp | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
Estonia Online Stores Monthly Sales by Industry
In Estonia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $150.79M, which is 24.07% of the region's total sales in this sector. Finance follows with robust sales figures, achieving $132.44M in sales and comprising 21.14% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $46.23M, accounting for 7.38% of the total sales in Estonia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $150.79M | 24.07% |
| Finance | $132.44M | 21.14% |
| Computers | $46.23M | 7.38% |
| Autos & Vehicles | $39.55M | 6.31% |
| Toys & Hobbies | $38.33M | 6.12% |
| Travel | $37.91M | 6.05% |
| Beauty & Fitness | $27.82M | 4.44% |
| Arts & Entertainment | $27.35M | 4.36% |
| Apparel | $16.46M | 2.63% |
| Food & Drink | $15.51M | 2.48% |
Estonia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Estonia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $568.36K units representing 18.81% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $243.88K units, comprising 8.07% of the total. Home & Garden also contributes significantly with a spend of $171.71K units, accounting for 5.68% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $568.36K | 18.81% |
| Beauty & Fitness | $243.88K | 8.07% |
| Home & Garden | $171.71K | 5.68% |
| Health | $159.88K | 5.29% |
| Food & Drink | $113.73K | 3.76% |
| people-society | $71.00K | 2.35% |
| Pets & Animals | $68.46K | 2.27% |
| Sports | $63.52K | 2.10% |
| Computers | $38.13K | 1.26% |
| Consumer Electronics | $37.16K | 1.23% |
Estonia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Estonia online retailers by Monthly Sales. Most Estonia stores' Monthly Sales are Less than $100.00, there are 9.13K stores, which is 99.36% of total. In second place, 37 stores' Monthly Sales are $100.00K to $1.00M, which is 0.40% of total. Meanwhile, 15 stores' Monthly Sales are $10.00M to $100.00M, which is 0.16% of total. This breakdown reveals insights into Estonia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 9.13K | 99.36% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 37 | 0.40% |
| $1.00M to $10.00M | 5 | 0.05% |
| $10.00M to $100.00M | 15 | 0.16% |
| $100.00M to $1.00B | 2 | 0.02% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Estonia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Estonia online retailers by Number of Employee. Most Estonia stores' Number of Employee are Less than 10, there are 1.85K stores, which is 79.69% of total. In second place, 117 stores' Number of Employee are 20 to 50, which is 5.03% of total. Meanwhile, 81 stores' Number of Employee are 10 to 20, which is 3.49% of total. This breakdown reveals insights into Estonia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 1.85K | 79.69% |
| 10 to 20 | 81 | 3.49% |
| 20 to 50 | 117 | 5.03% |
| 50 to 100 | 63 | 2.71% |
| 100 to 200 | 71 | 3.06% |
| 200 to 500 | 52 | 2.24% |
| 500 to 1K | 28 | 1.20% |
| 1K to 5K | 45 | 1.94% |
| 5K to 10K | 9 | 0.39% |
| More than 10K | 6 | 0.26% |
Estonia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Estonia online retailers by Monthly Visitors. Most Estonia stores' Monthly Visitors are Less than 100, there are 6.43K stores, which is 58.46% of total. In second place, 3.15K stores' Monthly Visitors are 100 to 1K, which is 28.69% of total. Meanwhile, 1.16K stores' Monthly Visitors are 1K to 10K, which is 10.56% of total. This breakdown reveals insights into Estonia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.43K | 58.46% |
| 100 to 1K | 3.15K | 28.69% |
| 1K to 10K | 1.16K | 10.56% |
| 10K to 100K | 227 | 2.07% |
| 100K to 1M | 20 | 0.18% |
| 1M to 10M | 5 | 0.05% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Estonia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Estonia online retailers by Monthly Views. Most Estonia stores' Monthly Views are Less than 100, there are 4.17K stores, which is 37.94% of total. In second place, 4K stores' Monthly Views are 100 to 1K, which is 36.38% of total. Meanwhile, 2.25K stores' Monthly Views are 1K to 10K, which is 20.51% of total. This breakdown reveals insights into Estonia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.17K | 37.94% |
| 100 to 1K | 4K | 36.38% |
| 1K to 10K | 2.25K | 20.51% |
| 10K to 100K | 471 | 4.29% |
| 100K to 1M | 90 | 0.82% |
| 1M to 10M | 3 | 0.03% |
| 10M to 100M | 5 | 0.05% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Estonia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Estonia online retailers by Monthly Product Sold. Most Estonia stores' Monthly Product Sold are Less than 100, there are 9.46K stores, which is 68.50% of total. In second place, 2.89K stores' Monthly Product Sold are 100 to 1K, which is 20.91% of total. Meanwhile, 917 stores' Monthly Product Sold are 1K to 10K, which is 6.64% of total. This breakdown reveals insights into Estonia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 9.46K | 68.50% |
| 100 to 1K | 2.89K | 20.91% |
| 1K to 10K | 917 | 6.64% |
| 10K to 100K | 468 | 3.39% |
| 100K to 1M | 70 | 0.51% |
| 1M to 10M | 8 | 0.06% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.