eCommerce Statistics in Finland 2026
Discover the latest eCommerce statistics in Finland for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Finland, uncovering the distribution of stores across categories and platforms.
Finland Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Finland. Leading the way is Apparel, with 1.54K stores, which is 20.40% of the total stores in the region. Next is Home & Garden, contributing 985 stores, or 13.04% of the region's total. Beauty & Fitness also has a notable presence, with 734 stores, making up 9.72% of the store count in Finland. This breakdown provides a clear picture of the diverse retail landscape in Finland, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 1.54K | 20.40% |
| Home & Garden | 985 | 13.04% |
| Beauty & Fitness | 734 | 9.72% |
| Sports | 496 | 6.57% |
| Food & Drink | 476 | 6.30% |
| Arts & Entertainment | 462 | 6.12% |
| Autos & Vehicles | 279 | 3.69% |
| Health | 270 | 3.57% |
| Business & Industrial | 269 | 3.56% |
| Toys & Hobbies | 267 | 3.53% |
| Others | 1.78K | 23.51% |
Finland Total Online Stores by Platform
In Finland, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 12.7K stores, accounting for 36.44% of the total store count in the region. This is closely followed by Custom Cart, which supports 10.68K stores, representing 30.66% of the region's total. Shopify makes a significant contribution with 6.66K stores, or 19.13% of the total. The chart underscores the diversity and preferences of store owners in Finland regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 12.7K | 36.44% |
| Custom Cart | 10.68K | 30.66% |
| Shopify | 6.66K | 19.13% |
| Magento | 761 | 2.18% |
| Wix | 744 | 2.14% |
| Ecwid | 471 | 1.35% |
| PrestaShop | 416 | 1.19% |
| ePages | 366 | 1.05% |
| OpenCart | 355 | 1.02% |
| Squarespace | 256 | 0.73% |
| Others | 1.43K | 4.10% |
Finland Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Finland. Custom Cart shows a significant lead, with total sales amounting to $150.49B, which constitutes 98.38% of the region's total sales on platforms. WooCommerce reports sales of $920.69M, accounting for 0.60% of the total platform sales in Finland. Shopify also holds a notable share, with its sales reaching $919.17M, representing 0.60% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Finland, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $150.49B | 98.38% |
| WooCommerce | $920.69M | 0.60% |
| Shopify | $919.17M | 0.60% |
| Magento | $220.32M | 0.14% |
| Salesforce Commerce Cloud | $153.02M | 0.10% |
| SAP Commerce Cloud | $83.83M | 0.05% |
| Norce | $44.45M | 0.03% |
| OpenCart | $41.79M | 0.03% |
| Drupal Commerce | $40.44M | 0.03% |
| Askås | $18.67M | 0.01% |
Finland Online Stores Monthly Sales by Industry
In Finland, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $427.77M, which is 0.28% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $371.96M in sales and comprising 0.24% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $158.24M, accounting for 0.10% of the total sales in Finland. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $427.77M | 0.28% |
| Home & Garden | $371.96M | 0.24% |
| Beauty & Fitness | $158.24M | 0.10% |
| Sports | $158.18M | 0.10% |
| Autos & Vehicles | $123.18M | 0.08% |
| Health | $104.88M | 0.07% |
| Pets & Animals | $99.16M | 0.06% |
| Travel | $84.69M | 0.06% |
| Smoking & Vaping | $43.52M | 0.03% |
| Computers | $43.48M | 0.03% |
Finland Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Finland, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.44M units representing 21.12% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $598.14K units, comprising 8.76% of the total. Home & Garden also contributes significantly with a spend of $428.60K units, accounting for 6.28% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.44M | 21.12% |
| Beauty & Fitness | $598.14K | 8.76% |
| Home & Garden | $428.60K | 6.28% |
| Health | $269.24K | 3.94% |
| Arts & Entertainment | $261.60K | 3.83% |
| Sports | $241.28K | 3.53% |
| Food & Drink | $198.80K | 2.91% |
| Pets & Animals | $149.14K | 2.18% |
| Consumer Electronics | $133.03K | 1.95% |
| Computers | $129.31K | 1.89% |
Finland Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Finland online retailers by Monthly Sales. Most Finland stores' Monthly Sales are Less than $100.00, there are 21.24K stores, which is 98.87% of total. In second place, 102 stores' Monthly Sales are $100.00K to $1.00M, which is 0.47% of total. Meanwhile, 98 stores' Monthly Sales are $10.00M to $100.00M, which is 0.46% of total. This breakdown reveals insights into Finland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 21.24K | 98.87% |
| $100.00 to $1.00K | 1 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 102 | 0.47% |
| $1.00M to $10.00M | 38 | 0.18% |
| $10.00M to $100.00M | 98 | 0.46% |
| $100.00M to $1.00B | 2 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 1 | <0.01% |
Finland Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Finland online retailers by Number of Employee. Most Finland stores' Number of Employee are Less than 10, there are 3.89K stores, which is 80.65% of total. In second place, 223 stores' Number of Employee are 20 to 50, which is 4.62% of total. Meanwhile, 179 stores' Number of Employee are 10 to 20, which is 3.71% of total. This breakdown reveals insights into Finland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 3.89K | 80.65% |
| 10 to 20 | 179 | 3.71% |
| 20 to 50 | 223 | 4.62% |
| 50 to 100 | 129 | 2.68% |
| 100 to 200 | 119 | 2.47% |
| 200 to 500 | 108 | 2.24% |
| 500 to 1K | 56 | 1.16% |
| 1K to 5K | 79 | 1.64% |
| 5K to 10K | 20 | 0.41% |
| More than 10K | 20 | 0.41% |
Finland Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Finland online retailers by Monthly Visitors. Most Finland stores' Monthly Visitors are Less than 100, there are 11.9K stores, which is 46.29% of total. In second place, 7.94K stores' Monthly Visitors are 100 to 1K, which is 30.89% of total. Meanwhile, 4.38K stores' Monthly Visitors are 1K to 10K, which is 17.04% of total. This breakdown reveals insights into Finland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 11.9K | 46.29% |
| 100 to 1K | 7.94K | 30.89% |
| 1K to 10K | 4.38K | 17.04% |
| 10K to 100K | 1.37K | 5.35% |
| 100K to 1M | 102 | 0.40% |
| 1M to 10M | 9 | 0.04% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Finland Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Finland online retailers by Monthly Views. Most Finland stores' Monthly Views are 100 to 1K, there are 8.62K stores, which is 33.53% of total. In second place, 7.44K stores' Monthly Views are Less than 100, which is 28.95% of total. Meanwhile, 6.63K stores' Monthly Views are 1K to 10K, which is 25.82% of total. This breakdown reveals insights into Finland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 7.44K | 28.95% |
| 100 to 1K | 8.62K | 33.53% |
| 1K to 10K | 6.63K | 25.82% |
| 10K to 100K | 2.05K | 7.99% |
| 100K to 1M | 912 | 3.55% |
| 1M to 10M | 40 | 0.16% |
| 10M to 100M | 2 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Finland Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Finland online retailers by Monthly Product Sold. Most Finland stores' Monthly Product Sold are Less than 100, there are 21.79K stores, which is 71.46% of total. In second place, 6.02K stores' Monthly Product Sold are 100 to 1K, which is 19.75% of total. Meanwhile, 1.69K stores' Monthly Product Sold are 1K to 10K, which is 5.53% of total. This breakdown reveals insights into Finland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.79K | 71.46% |
| 100 to 1K | 6.02K | 19.75% |
| 1K to 10K | 1.69K | 5.53% |
| 10K to 100K | 830 | 2.72% |
| 100K to 1M | 161 | 0.53% |
| 1M to 10M | 5 | 0.02% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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