eCommerce Statistics in Ghana 2026
Discover the latest eCommerce statistics in Ghana for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Ghana, uncovering the distribution of stores across categories and platforms.
Ghana Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Ghana. Leading the way is Apparel, with 496 stores, which is 13.70% of the total stores in the region. Next is people-society, contributing 376 stores, or 10.38% of the region's total. Home & Garden also has a notable presence, with 334 stores, making up 9.22% of the store count in Ghana. This breakdown provides a clear picture of the diverse retail landscape in Ghana, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 496 | 13.70% |
| people-society | 376 | 10.38% |
| Home & Garden | 334 | 9.22% |
| Beauty & Fitness | 321 | 8.86% |
| Business & Industrial | 319 | 8.81% |
| Jobs & Education | 293 | 8.09% |
| Food & Drink | 229 | 6.32% |
| Health | 203 | 5.61% |
| Computers | 179 | 4.94% |
| Travel | 122 | 3.37% |
| Others | 749 | 20.68% |
Ghana Total Online Stores by Platform
In Ghana, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 2.85K stores, accounting for 66.40% of the total store count in the region. This is closely followed by Shopify, which supports 624 stores, representing 14.52% of the region's total. Custom Cart makes a significant contribution with 446 stores, or 10.38% of the total. The chart underscores the diversity and preferences of store owners in Ghana regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 2.85K | 66.40% |
| Shopify | 624 | 14.52% |
| Custom Cart | 446 | 10.38% |
| Wix | 191 | 4.44% |
| Ecwid | 60 | 1.40% |
| Odoo | 28 | 0.65% |
| OpenCart | 24 | 0.56% |
| Magento | 21 | 0.49% |
| PrestaShop | 13 | 0.30% |
| GoDaddy Online Store | 9 | 0.21% |
| Others | 28 | 0.65% |
Ghana Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Ghana. Custom Cart shows a significant lead, with total sales amounting to $244.44M, which constitutes 86.62% of the region's total sales on platforms. WooCommerce reports sales of $37.37M, accounting for 13.24% of the total platform sales in Ghana. Magento also holds a notable share, with its sales reaching $375.14K, representing 0.13% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Ghana, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $244.44M | 86.62% |
| WooCommerce | $37.37M | 13.24% |
| Magento | $375.14K | 0.13% |
| Bandcamp | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| Salesforce Commerce Cloud | $0.00 | <0.01% |
| Drupal Commerce | $0.00 | <0.01% |
| Dukaan | $0.00 | <0.01% |
| ecbeing | $0.00 | <0.01% |
Ghana Online Stores Monthly Sales by Industry
In Ghana, the estimated sales amount across various store categories provides key insights into the market's dynamics. Travel, as a prominent category, generates significant sales, totaling $293.25K, which is 0.10% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $148.16K in sales and comprising 0.05% of the region's total. Adult contributes a considerable amount to the regional market, with sales of $0.00, accounting for <0.01% of the total sales in Ghana. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Travel | $293.25K | 0.10% |
| Home & Garden | $148.16K | 0.05% |
| Adult | $0.00 | <0.01% |
| Antiques & Collectibles | $0.00 | <0.01% |
| Apparel | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
| Attractions | $0.00 | <0.01% |
| Autos & Vehicles | $0.00 | <0.01% |
| Beauty & Fitness | $0.00 | <0.01% |
| Books & Literature | $0.00 | <0.01% |
Ghana Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Ghana, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $81.47K units representing 27.78% of the overall spending. Following closely behind is Health with a spend of $34.09K units, comprising 11.63% of the total. Home & Garden also contributes significantly with a spend of $27.18K units, accounting for 9.27% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $81.47K | 27.78% |
| Health | $34.09K | 11.63% |
| Home & Garden | $27.18K | 9.27% |
| people-society | $23.09K | 7.87% |
| Beauty & Fitness | $21.09K | 7.19% |
| Food & Drink | $16.34K | 5.57% |
| Consumer Electronics | $7.40K | 2.52% |
| Business & Industrial | $4.90K | 1.67% |
| Autos & Vehicles | $3.20K | 1.09% |
| Computers | $2.40K | 0.82% |
Ghana Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Ghana online retailers by Monthly Sales. Most Ghana stores' Monthly Sales are Less than $100.00, there are 1.18K stores, which is 99.16% of total. In second place, 6 stores' Monthly Sales are $100.00K to $1.00M, which is 0.51% of total. Meanwhile, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 0.17% of total. This breakdown reveals insights into Ghana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 1.18K | 99.16% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 6 | 0.51% |
| $1.00M to $10.00M | 1 | 0.08% |
| $10.00M to $100.00M | 2 | 0.17% |
| $100.00M to $1.00B | 1 | 0.08% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Ghana Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Ghana online retailers by Number of Employee. Most Ghana stores' Number of Employee are Less than 10, there are 669 stores, which is 93.18% of total. In second place, 15 stores' Number of Employee are 10 to 20, which is 2.09% of total. Meanwhile, 7 stores' Number of Employee are 100 to 200, which is 0.97% of total. This breakdown reveals insights into Ghana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 669 | 93.18% |
| 10 to 20 | 15 | 2.09% |
| 20 to 50 | 6 | 0.84% |
| 50 to 100 | 4 | 0.56% |
| 100 to 200 | 7 | 0.97% |
| 200 to 500 | 6 | 0.84% |
| 500 to 1K | 4 | 0.56% |
| 1K to 5K | 5 | 0.70% |
| 5K to 10K | 1 | 0.14% |
| More than 10K | 1 | 0.14% |
Ghana Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Ghana online retailers by Monthly Visitors. Most Ghana stores' Monthly Visitors are Less than 100, there are 1.16K stores, which is 70.44% of total. In second place, 298 stores' Monthly Visitors are 100 to 1K, which is 18.13% of total. Meanwhile, 151 stores' Monthly Visitors are 1K to 10K, which is 9.18% of total. This breakdown reveals insights into Ghana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.16K | 70.44% |
| 100 to 1K | 298 | 18.13% |
| 1K to 10K | 151 | 9.18% |
| 10K to 100K | 32 | 1.95% |
| 100K to 1M | 5 | 0.30% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Ghana Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Ghana online retailers by Monthly Views. Most Ghana stores' Monthly Views are Less than 100, there are 910 stores, which is 55.35% of total. In second place, 420 stores' Monthly Views are 100 to 1K, which is 25.55% of total. Meanwhile, 216 stores' Monthly Views are 1K to 10K, which is 13.14% of total. This breakdown reveals insights into Ghana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 910 | 55.35% |
| 100 to 1K | 420 | 25.55% |
| 1K to 10K | 216 | 13.14% |
| 10K to 100K | 84 | 5.11% |
| 100K to 1M | 13 | 0.79% |
| 1M to 10M | 1 | 0.06% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Ghana Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Ghana online retailers by Monthly Product Sold. Most Ghana stores' Monthly Product Sold are Less than 100, there are 2.45K stores, which is 80.56% of total. In second place, 445 stores' Monthly Product Sold are 100 to 1K, which is 14.61% of total. Meanwhile, 85 stores' Monthly Product Sold are 1K to 10K, which is 2.79% of total. This breakdown reveals insights into Ghana stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 2.45K | 80.56% |
| 100 to 1K | 445 | 14.61% |
| 1K to 10K | 85 | 2.79% |
| 10K to 100K | 44 | 1.44% |
| 100K to 1M | 18 | 0.59% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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