eCommerce Statistics in Croatia 2026
Discover the latest eCommerce statistics in Croatia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Croatia, uncovering the distribution of stores across categories and platforms.
Croatia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Croatia. Leading the way is Apparel, with 534 stores, which is 17.56% of the total stores in the region. Next is Home & Garden, contributing 375 stores, or 12.33% of the region's total. Beauty & Fitness also has a notable presence, with 307 stores, making up 10.10% of the store count in Croatia. This breakdown provides a clear picture of the diverse retail landscape in Croatia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 534 | 17.56% |
| Home & Garden | 375 | 12.33% |
| Beauty & Fitness | 307 | 10.10% |
| Travel | 261 | 8.58% |
| Food & Drink | 246 | 8.09% |
| Sports | 151 | 4.97% |
| Autos & Vehicles | 127 | 4.18% |
| Computers | 115 | 3.78% |
| Arts & Entertainment | 112 | 3.68% |
| Health | 107 | 3.52% |
| Others | 706 | 23.22% |
Croatia Total Online Stores by Platform
In Croatia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 7.15K stores, accounting for 58.43% of the total store count in the region. This is closely followed by Custom Cart, which supports 1.77K stores, representing 14.46% of the region's total. Shopify makes a significant contribution with 1.75K stores, or 14.25% of the total. The chart underscores the diversity and preferences of store owners in Croatia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 7.15K | 58.43% |
| Custom Cart | 1.77K | 14.46% |
| Shopify | 1.75K | 14.25% |
| Magento | 306 | 2.50% |
| Wix | 266 | 2.17% |
| PrestaShop | 262 | 2.14% |
| OpenCart | 236 | 1.93% |
| Odoo | 121 | 0.99% |
| Ecwid | 118 | 0.96% |
| nopCommerce | 87 | 0.71% |
| Others | 179 | 1.46% |
Croatia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Croatia. Custom Cart shows a significant lead, with total sales amounting to $572.30M, which constitutes 79.30% of the region's total sales on platforms. Magento reports sales of $68.42M, accounting for 9.48% of the total platform sales in Croatia. WooCommerce also holds a notable share, with its sales reaching $43.14M, representing 5.98% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Croatia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $572.30M | 79.30% |
| Magento | $68.42M | 9.48% |
| WooCommerce | $43.14M | 5.98% |
| Salesforce Commerce Cloud | $35.31M | 4.89% |
| Drupal Commerce | $988.67K | 0.14% |
| PrestaShop | $804.64K | 0.11% |
| SAP Commerce Cloud | $415.53K | 0.06% |
| OpenCart | $323.50K | 0.04% |
| AspDotNetStorefront | $0.00 | <0.01% |
| Bandcamp | $0.00 | <0.01% |
Croatia Online Stores Monthly Sales by Industry
In Croatia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $149.76M, which is 20.75% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $37.01M in sales and comprising 5.13% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $21.36M, accounting for 2.96% of the total sales in Croatia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $149.76M | 20.75% |
| Apparel | $37.01M | 5.13% |
| Beauty & Fitness | $21.36M | 2.96% |
| Antiques & Collectibles | $9.26M | 1.28% |
| Safety & Survival | $1.38M | 0.19% |
| Food & Drink | $1.03M | 0.14% |
| Computers | $987.49K | 0.14% |
| Books & Literature | $644.18K | 0.09% |
| Pets & Animals | $563.71K | 0.08% |
| Internet | $415.53K | 0.06% |
Croatia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Croatia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $389.82K units representing 27.42% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $104.51K units, comprising 7.35% of the total. Home & Garden also contributes significantly with a spend of $75.11K units, accounting for 5.28% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $389.82K | 27.42% |
| Beauty & Fitness | $104.51K | 7.35% |
| Home & Garden | $75.11K | 5.28% |
| Consumer Electronics | $40.29K | 2.83% |
| Pets & Animals | $35.19K | 2.47% |
| Sports | $34.14K | 2.40% |
| Health | $20.40K | 1.43% |
| Food & Drink | $19.45K | 1.37% |
| Business & Industrial | $17.90K | 1.26% |
| Computers | $11.90K | 0.84% |
Croatia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Croatia online retailers by Monthly Sales. Most Croatia stores' Monthly Sales are Less than $100.00, there are 6.83K stores, which is 99.39% of total. In second place, 22 stores' Monthly Sales are $100.00K to $1.00M, which is 0.32% of total. Meanwhile, 9 stores' Monthly Sales are $10.00M to $100.00M, which is 0.13% of total. This breakdown reveals insights into Croatia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 6.83K | 99.39% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 22 | 0.32% |
| $1.00M to $10.00M | 8 | 0.12% |
| $10.00M to $100.00M | 9 | 0.13% |
| $100.00M to $1.00B | 3 | 0.04% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Croatia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Croatia online retailers by Number of Employee. Most Croatia stores' Number of Employee are Less than 10, there are 1.52K stores, which is 76.13% of total. In second place, 111 stores' Number of Employee are 20 to 50, which is 5.57% of total. Meanwhile, 71 stores' Number of Employee are 10 to 20, which is 3.56% of total. This breakdown reveals insights into Croatia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 1.52K | 76.13% |
| 10 to 20 | 71 | 3.56% |
| 20 to 50 | 111 | 5.57% |
| 50 to 100 | 56 | 2.81% |
| 100 to 200 | 60 | 3.01% |
| 200 to 500 | 71 | 3.56% |
| 500 to 1K | 47 | 2.36% |
| 1K to 5K | 45 | 2.26% |
| 5K to 10K | 8 | 0.40% |
| More than 10K | 7 | 0.35% |
Croatia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Croatia online retailers by Monthly Visitors. Most Croatia stores' Monthly Visitors are Less than 100, there are 4.41K stores, which is 54.06% of total. In second place, 2.19K stores' Monthly Visitors are 100 to 1K, which is 26.81% of total. Meanwhile, 1.29K stores' Monthly Visitors are 1K to 10K, which is 15.84% of total. This breakdown reveals insights into Croatia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.41K | 54.06% |
| 100 to 1K | 2.19K | 26.81% |
| 1K to 10K | 1.29K | 15.84% |
| 10K to 100K | 227 | 2.79% |
| 100K to 1M | 40 | 0.49% |
| 1M to 10M | 1 | 0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Croatia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Croatia online retailers by Monthly Views. Most Croatia stores' Monthly Views are Less than 100, there are 2.93K stores, which is 35.93% of total. In second place, 2.49K stores' Monthly Views are 100 to 1K, which is 30.60% of total. Meanwhile, 2.01K stores' Monthly Views are 1K to 10K, which is 24.65% of total. This breakdown reveals insights into Croatia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 2.93K | 35.93% |
| 100 to 1K | 2.49K | 30.60% |
| 1K to 10K | 2.01K | 24.65% |
| 10K to 100K | 605 | 7.42% |
| 100K to 1M | 100 | 1.23% |
| 1M to 10M | 13 | 0.16% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Croatia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Croatia online retailers by Monthly Product Sold. Most Croatia stores' Monthly Product Sold are Less than 100, there are 6.52K stores, which is 63.84% of total. In second place, 2.6K stores' Monthly Product Sold are 100 to 1K, which is 25.43% of total. Meanwhile, 737 stores' Monthly Product Sold are 1K to 10K, which is 7.21% of total. This breakdown reveals insights into Croatia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.52K | 63.84% |
| 100 to 1K | 2.6K | 25.43% |
| 1K to 10K | 737 | 7.21% |
| 10K to 100K | 295 | 2.89% |
| 100K to 1M | 58 | 0.57% |
| 1M to 10M | 5 | 0.05% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.