eCommerce Statistics in Hungary 2026
Discover the latest eCommerce statistics in Hungary for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Hungary, uncovering the distribution of stores across categories and platforms.
Hungary Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Hungary. Leading the way is Apparel, with 1.36K stores, which is 17.97% of the total stores in the region. Next is Home & Garden, contributing 1.25K stores, or 16.58% of the region's total. Beauty & Fitness also has a notable presence, with 670 stores, making up 8.88% of the store count in Hungary. This breakdown provides a clear picture of the diverse retail landscape in Hungary, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 1.36K | 17.97% |
| Home & Garden | 1.25K | 16.58% |
| Beauty & Fitness | 670 | 8.88% |
| Food & Drink | 639 | 8.47% |
| Health | 369 | 4.89% |
| Computers | 326 | 4.32% |
| Sports | 324 | 4.29% |
| Consumer Electronics | 295 | 3.91% |
| Business & Industrial | 288 | 3.82% |
| Arts & Entertainment | 274 | 3.63% |
| Others | 1.76K | 23.25% |
Hungary Total Online Stores by Platform
In Hungary, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 25.43K stores, accounting for 42.74% of the total store count in the region. This is closely followed by Custom Cart, which supports 11.18K stores, representing 18.79% of the region's total. UNAS makes a significant contribution with 6.49K stores, or 10.91% of the total. The chart underscores the diversity and preferences of store owners in Hungary regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 25.43K | 42.74% |
| Custom Cart | 11.18K | 18.79% |
| UNAS | 6.49K | 10.91% |
| Shoprenter | 5.41K | 9.10% |
| Shopify | 4.3K | 7.22% |
| OpenCart | 1.86K | 3.13% |
| PrestaShop | 1.15K | 1.94% |
| Magento | 748 | 1.26% |
| Wix | 613 | 1.03% |
| Shoptet | 526 | 0.88% |
| Others | 1.78K | 2.99% |
Hungary Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Hungary. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $67.13B, which constitutes 95.14% of the region's total sales on platforms. Custom Cart reports sales of $3.02B, accounting for 4.28% of the total platform sales in Hungary. WooCommerce also holds a notable share, with its sales reaching $140.20M, representing 0.20% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Hungary, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Salesforce Commerce Cloud | $67.13B | 95.14% |
| Custom Cart | $3.02B | 4.28% |
| WooCommerce | $140.20M | 0.20% |
| UNAS | $81.17M | 0.12% |
| Magento | $69.28M | 0.10% |
| Shopify | $39.38M | 0.06% |
| Shopware | $36.19M | 0.05% |
| AspDotNetStorefront | $32.22M | 0.05% |
| Shoprenter | $7.39M | 0.01% |
| HCL Commerce | $3.19M | <0.01% |
Hungary Online Stores Monthly Sales by Industry
In Hungary, the estimated sales amount across various store categories provides key insights into the market's dynamics. Beauty & Fitness, as a prominent category, generates significant sales, totaling $1.70B, which is 2.41% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $153.14M in sales and comprising 0.22% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $152.87M, accounting for 0.22% of the total sales in Hungary. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Beauty & Fitness | $1.70B | 2.41% |
| Home & Garden | $153.14M | 0.22% |
| Apparel | $152.87M | 0.22% |
| Sports | $110.02M | 0.16% |
| Science | $66.38M | 0.09% |
| Coupons & Discounts | $62.68M | 0.09% |
| Business & Industrial | $36.19M | 0.05% |
| Adult | $35.85M | 0.05% |
| Attractions | $22.92M | 0.03% |
| Autos & Vehicles | $17.93M | 0.03% |
Hungary Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Hungary, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $731.43K units representing 19.64% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $156.28K units, comprising 4.20% of the total. Home & Garden also contributes significantly with a spend of $139.58K units, accounting for 3.75% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $731.43K | 19.64% |
| Beauty & Fitness | $156.28K | 4.20% |
| Home & Garden | $139.58K | 3.75% |
| Health | $133.95K | 3.60% |
| Consumer Electronics | $80.37K | 2.16% |
| Food & Drink | $79.46K | 2.13% |
| Sports | $79.32K | 2.13% |
| Pets & Animals | $59.51K | 1.60% |
| Autos & Vehicles | $46.99K | 1.26% |
| people-society | $37.03K | 0.99% |
Hungary Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Hungary online retailers by Monthly Sales. Most Hungary stores' Monthly Sales are Less than $100.00, there are 31.83K stores, which is 99.63% of total. In second place, 52 stores' Monthly Sales are $100.00K to $1.00M, which is 0.16% of total. Meanwhile, 33 stores' Monthly Sales are $10.00M to $100.00M, which is 0.10% of total. This breakdown reveals insights into Hungary stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 31.83K | 99.63% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 52 | 0.16% |
| $1.00M to $10.00M | 29 | 0.09% |
| $10.00M to $100.00M | 33 | 0.10% |
| $100.00M to $1.00B | 1 | <0.01% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 1 | <0.01% |
Hungary Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Hungary online retailers by Number of Employee. Most Hungary stores' Number of Employee are Less than 10, there are 7K stores, which is 87.27% of total. In second place, 310 stores' Number of Employee are 50 to 100, which is 3.86% of total. Meanwhile, 188 stores' Number of Employee are 20 to 50, which is 2.34% of total. This breakdown reveals insights into Hungary stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 7K | 87.27% |
| 10 to 20 | 152 | 1.90% |
| 20 to 50 | 188 | 2.34% |
| 50 to 100 | 310 | 3.86% |
| 100 to 200 | 117 | 1.46% |
| 200 to 500 | 107 | 1.33% |
| 500 to 1K | 50 | 0.62% |
| 1K to 5K | 61 | 0.76% |
| 5K to 10K | 23 | 0.29% |
| More than 10K | 13 | 0.16% |
Hungary Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Hungary online retailers by Monthly Visitors. Most Hungary stores' Monthly Visitors are Less than 100, there are 21.8K stores, which is 51.83% of total. In second place, 12.24K stores' Monthly Visitors are 100 to 1K, which is 29.11% of total. Meanwhile, 6.26K stores' Monthly Visitors are 1K to 10K, which is 14.89% of total. This breakdown reveals insights into Hungary stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.8K | 51.83% |
| 100 to 1K | 12.24K | 29.11% |
| 1K to 10K | 6.26K | 14.89% |
| 10K to 100K | 896 | 2.13% |
| 100K to 1M | 646 | 1.54% |
| 1M to 10M | 208 | 0.49% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Hungary Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Hungary online retailers by Monthly Views. Most Hungary stores' Monthly Views are 100 to 1K, there are 14.1K stores, which is 33.52% of total. In second place, 14.07K stores' Monthly Views are Less than 100, which is 33.45% of total. Meanwhile, 10.01K stores' Monthly Views are 1K to 10K, which is 23.80% of total. This breakdown reveals insights into Hungary stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 14.07K | 33.45% |
| 100 to 1K | 14.1K | 33.52% |
| 1K to 10K | 10.01K | 23.80% |
| 10K to 100K | 2.82K | 6.69% |
| 100K to 1M | 822 | 1.95% |
| 1M to 10M | 45 | 0.11% |
| 10M to 100M | 199 | 0.47% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Hungary Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Hungary online retailers by Monthly Product Sold. Most Hungary stores' Monthly Product Sold are Less than 100, there are 31.31K stores, which is 65.61% of total. In second place, 12.02K stores' Monthly Product Sold are 100 to 1K, which is 25.19% of total. Meanwhile, 3.16K stores' Monthly Product Sold are 1K to 10K, which is 6.62% of total. This breakdown reveals insights into Hungary stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 31.31K | 65.61% |
| 100 to 1K | 12.02K | 25.19% |
| 1K to 10K | 3.16K | 6.62% |
| 10K to 100K | 685 | 1.44% |
| 100K to 1M | 378 | 0.79% |
| 1M to 10M | 165 | 0.35% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.