eCommerce Statistics in India 2026
Discover the latest eCommerce statistics in India for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.
India Total Online Stores by Industry
This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.7K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 50.34K | 21.29% |
| Home & Garden | 27.79K | 11.75% |
| Food & Drink | 19.7K | 8.33% |
| Beauty & Fitness | 17.05K | 7.21% |
| Business & Industrial | 16.04K | 6.78% |
| Jobs & Education | 14.15K | 5.98% |
| Health | 13.56K | 5.74% |
| people-society | 13.44K | 5.68% |
| Computers | 10.28K | 4.35% |
| Internet | 7.23K | 3.06% |
| Others | 46.92K | 19.84% |
India Total Online Stores by Platform
In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.13% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.57K stores, or 12.57% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 120.58K | 45.13% |
| Shopify | 76.43K | 28.61% |
| Custom Cart | 33.57K | 12.57% |
| Wix | 18.06K | 6.76% |
| Dukaan | 3.58K | 1.34% |
| OpenCart | 3.55K | 1.33% |
| Magento | 2.63K | 0.99% |
| Ecwid | 2.39K | 0.90% |
| GoDaddy Online Store | 1.17K | 0.44% |
| Odoo | 897 | 0.34% |
| Others | 4.3K | 1.61% |
India Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.51B, which constitutes 67.28% of the region's total sales on platforms. Custom Cart reports sales of $274.54B, accounting for 24.74% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.73B, representing 4.30% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Magento | $746.51B | 67.28% |
| Custom Cart | $274.54B | 24.74% |
| Salesforce Commerce Cloud | $47.73B | 4.30% |
| Shopify | $33.04B | 2.98% |
| WooCommerce | $5.89B | 0.53% |
| OpenCart | $752.94M | 0.07% |
| Drupal Commerce | $205.97M | 0.02% |
| PrestaShop | $182.27M | 0.02% |
| BigCommerce | $172.66M | 0.02% |
| Wix | $76.08M | <0.01% |
India Online Stores Monthly Sales by Industry
In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.33B, which is 67.18% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.60B in sales and comprising 18.98% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $65.02B, accounting for 5.86% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Gifts & Special Events | $745.33B | 67.18% |
| Home & Garden | $210.60B | 18.98% |
| Beauty & Fitness | $65.02B | 5.86% |
| Apparel | $49.21B | 4.44% |
| Science | $8.72B | 0.79% |
| Food & Drink | $5.89B | 0.53% |
| Consumer Electronics | $4.73B | 0.43% |
| Health | $3.87B | 0.35% |
| Computers | $1.70B | 0.15% |
| Autos & Vehicles | $1.13B | 0.10% |
India Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.59M units representing 35.58% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $19.59M | 35.58% |
| Beauty & Fitness | $7.33M | 13.32% |
| Home & Garden | $6.55M | 11.89% |
| Food & Drink | $4.64M | 8.42% |
| Health | $3.44M | 6.25% |
| people-society | $2.61M | 4.74% |
| Consumer Electronics | $1.39M | 2.52% |
| Toys & Hobbies | $1.10M | 1.99% |
| Computers | $871.85K | 1.58% |
| Business & Industrial | $815.40K | 1.48% |
India Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.37K stores, which is 97.33% of total. In second place, 1.21K stores' Monthly Sales are $10.00M to $100.00M, which is 1.68% of total. Meanwhile, 390 stores' Monthly Sales are $100.00K to $1.00M, which is 0.54% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 70.37K | 97.33% |
| $100.00 to $1.00K | 4 | <0.01% |
| $1.00K to $10.00K | 15 | 0.02% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 390 | 0.54% |
| $1.00M to $10.00M | 251 | 0.35% |
| $10.00M to $100.00M | 1.21K | 1.68% |
| $100.00M to $1.00B | 48 | 0.07% |
| $1.00B to $10.00B | 4 | <0.01% |
| More than $10.00B | 6 | <0.01% |
India Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of India online retailers by Number of Employee. Most India stores' Number of Employee are Less than 10, there are 46.09K stores, which is 91.67% of total. In second place, 1.11K stores' Number of Employee are 10 to 20, which is 2.21% of total. Meanwhile, 1.11K stores' Number of Employee are 20 to 50, which is 2.20% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 46.09K | 91.67% |
| 10 to 20 | 1.11K | 2.21% |
| 20 to 50 | 1.11K | 2.20% |
| 50 to 100 | 574 | 1.14% |
| 100 to 200 | 386 | 0.77% |
| 200 to 500 | 456 | 0.91% |
| 500 to 1K | 198 | 0.39% |
| 1K to 5K | 247 | 0.49% |
| 5K to 10K | 48 | 0.10% |
| More than 10K | 62 | 0.12% |
India Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of India online retailers by Monthly Visitors. Most India stores' Monthly Visitors are Less than 100, there are 89.56K stores, which is 68.08% of total. In second place, 25.6K stores' Monthly Visitors are 100 to 1K, which is 19.46% of total. Meanwhile, 12.12K stores' Monthly Visitors are 1K to 10K, which is 9.22% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 89.56K | 68.08% |
| 100 to 1K | 25.6K | 19.46% |
| 1K to 10K | 12.12K | 9.22% |
| 10K to 100K | 3.36K | 2.56% |
| 100K to 1M | 759 | 0.58% |
| 1M to 10M | 129 | 0.10% |
| 10M to 100M | 19 | 0.01% |
| 100M to 1B | 2 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
India Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of India online retailers by Monthly Views. Most India stores' Monthly Views are Less than 100, there are 69.34K stores, which is 52.71% of total. In second place, 34.68K stores' Monthly Views are 100 to 1K, which is 26.36% of total. Meanwhile, 18.67K stores' Monthly Views are 1K to 10K, which is 14.19% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 69.34K | 52.71% |
| 100 to 1K | 34.68K | 26.36% |
| 1K to 10K | 18.67K | 14.19% |
| 10K to 100K | 6.78K | 5.15% |
| 100K to 1M | 1.68K | 1.28% |
| 1M to 10M | 339 | 0.26% |
| 10M to 100M | 62 | 0.05% |
| 100M to 1B | 8 | <0.01% |
| More than 1B | 0 | <0.01% |
India Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of India online retailers by Monthly Product Sold. Most India stores' Monthly Product Sold are Less than 100, there are 150.76K stores, which is 78.69% of total. In second place, 32.57K stores' Monthly Product Sold are 100 to 1K, which is 17.00% of total. Meanwhile, 5.92K stores' Monthly Product Sold are 1K to 10K, which is 3.09% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 150.76K | 78.69% |
| 100 to 1K | 32.57K | 17.00% |
| 1K to 10K | 5.92K | 3.09% |
| 10K to 100K | 1.75K | 0.91% |
| 100K to 1M | 471 | 0.25% |
| 1M to 10M | 108 | 0.06% |
| 10M to 100M | 6 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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