eCommerce Statistics in Italy 2026
Discover the latest eCommerce statistics in Italy for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Italy, uncovering the distribution of stores across categories and platforms.
Italy Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Italy. Leading the way is Apparel, with 11.23K stores, which is 26.24% of the total stores in the region. Next is Food & Drink, contributing 5.85K stores, or 13.68% of the region's total. Home & Garden also has a notable presence, with 4.84K stores, making up 11.32% of the store count in Italy. This breakdown provides a clear picture of the diverse retail landscape in Italy, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 11.23K | 26.24% |
| Food & Drink | 5.85K | 13.68% |
| Home & Garden | 4.84K | 11.32% |
| Beauty & Fitness | 3.86K | 9.02% |
| Sports | 1.91K | 4.46% |
| Arts & Entertainment | 1.83K | 4.28% |
| Health | 1.75K | 4.08% |
| Business & Industrial | 1.2K | 2.81% |
| Autos & Vehicles | 1.2K | 2.80% |
| Computers | 1.19K | 2.77% |
| Others | 7.93K | 18.53% |
Italy Total Online Stores by Platform
In Italy, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 112.75K stores, accounting for 47.73% of the total store count in the region. This is closely followed by Shopify, which supports 54.36K stores, representing 23.01% of the region's total. Custom Cart makes a significant contribution with 20.82K stores, or 8.81% of the total. The chart underscores the diversity and preferences of store owners in Italy regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 112.75K | 47.73% |
| Shopify | 54.36K | 23.01% |
| Custom Cart | 20.82K | 8.81% |
| PrestaShop | 16.04K | 6.79% |
| Wix | 6.73K | 2.85% |
| Farmacie in Italia | 5.45K | 2.31% |
| Magento | 5.01K | 2.12% |
| Ecwid | 4.39K | 1.86% |
| BaseKit | 3.28K | 1.39% |
| OpenCart | 1.8K | 0.76% |
| Others | 5.62K | 2.38% |
Italy Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Italy. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $878.09B, which constitutes 63.88% of the region's total sales on platforms. Custom Cart reports sales of $319.38B, accounting for 23.24% of the total platform sales in Italy. VTEX also holds a notable share, with its sales reaching $159.81B, representing 11.63% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Italy, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Salesforce Commerce Cloud | $878.09B | 63.88% |
| Custom Cart | $319.38B | 23.24% |
| VTEX | $159.81B | 11.63% |
| WooCommerce | $10.85B | 0.79% |
| Magento | $2.11B | 0.15% |
| Shopify | $1.85B | 0.13% |
| PrestaShop | $647.91M | 0.05% |
| HCL Commerce | $615.65M | 0.04% |
| OpenCart | $401.99M | 0.03% |
| Drupal Commerce | $262.47M | 0.02% |
Italy Online Stores Monthly Sales by Industry
In Italy, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $744.49B, which is 54.16% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $161.43B in sales and comprising 11.74% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $150.48B, accounting for 10.95% of the total sales in Italy. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Arts & Entertainment | $744.49B | 54.16% |
| Home & Garden | $161.43B | 11.74% |
| Beauty & Fitness | $150.48B | 10.95% |
| Apparel | $144.60B | 10.52% |
| Coupons & Discounts | $4.30B | 0.31% |
| Sports | $1.64B | 0.12% |
| Food & Drink | $1.52B | 0.11% |
| Autos & Vehicles | $1.24B | 0.09% |
| Health | $1.07B | 0.08% |
| Consumer Electronics | $817.85M | 0.06% |
Italy Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Italy, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $8.23M units representing 19.37% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $2.14M units, comprising 5.04% of the total. Home & Garden also contributes significantly with a spend of $2.01M units, accounting for 4.73% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $8.23M | 19.37% |
| Beauty & Fitness | $2.14M | 5.04% |
| Home & Garden | $2.01M | 4.73% |
| Food & Drink | $896.03K | 2.11% |
| Arts & Entertainment | $715.77K | 1.68% |
| Health | $601.97K | 1.42% |
| Sports | $339.04K | 0.80% |
| Pets & Animals | $328.81K | 0.77% |
| Consumer Electronics | $293.02K | 0.69% |
| Computers | $238.95K | 0.56% |
Italy Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Italy online retailers by Monthly Sales. Most Italy stores' Monthly Sales are Less than $100.00, there are 115.22K stores, which is 98.95% of total. In second place, 700 stores' Monthly Sales are $10.00M to $100.00M, which is 0.60% of total. Meanwhile, 319 stores' Monthly Sales are $100.00K to $1.00M, which is 0.27% of total. This breakdown reveals insights into Italy stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 115.22K | 98.95% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 4 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 319 | 0.27% |
| $1.00M to $10.00M | 121 | 0.10% |
| $10.00M to $100.00M | 700 | 0.60% |
| $100.00M to $1.00B | 68 | 0.06% |
| $1.00B to $10.00B | 4 | <0.01% |
| More than $10.00B | 9 | <0.01% |
Italy Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Italy online retailers by Number of Employee. Most Italy stores' Number of Employee are Less than 10, there are 26.97K stores, which is 90.76% of total. In second place, 649 stores' Number of Employee are 20 to 50, which is 2.18% of total. Meanwhile, 609 stores' Number of Employee are 10 to 20, which is 2.05% of total. This breakdown reveals insights into Italy stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 26.97K | 90.76% |
| 10 to 20 | 609 | 2.05% |
| 20 to 50 | 649 | 2.18% |
| 50 to 100 | 448 | 1.51% |
| 100 to 200 | 360 | 1.21% |
| 200 to 500 | 304 | 1.02% |
| 500 to 1K | 119 | 0.40% |
| 1K to 5K | 177 | 0.60% |
| 5K to 10K | 39 | 0.13% |
| More than 10K | 42 | 0.14% |
Italy Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Italy online retailers by Monthly Visitors. Most Italy stores' Monthly Visitors are Less than 100, there are 82.58K stores, which is 55.29% of total. In second place, 43K stores' Monthly Visitors are 100 to 1K, which is 28.79% of total. Meanwhile, 18.73K stores' Monthly Visitors are 1K to 10K, which is 12.54% of total. This breakdown reveals insights into Italy stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 82.58K | 55.29% |
| 100 to 1K | 43K | 28.79% |
| 1K to 10K | 18.73K | 12.54% |
| 10K to 100K | 4.42K | 2.96% |
| 100K to 1M | 523 | 0.35% |
| 1M to 10M | 92 | 0.06% |
| 10M to 100M | 17 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Italy Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Italy online retailers by Monthly Views. Most Italy stores' Monthly Views are Less than 100, there are 55.21K stores, which is 36.97% of total. In second place, 50.95K stores' Monthly Views are 100 to 1K, which is 34.11% of total. Meanwhile, 31.97K stores' Monthly Views are 1K to 10K, which is 21.41% of total. This breakdown reveals insights into Italy stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 55.21K | 36.97% |
| 100 to 1K | 50.95K | 34.11% |
| 1K to 10K | 31.97K | 21.41% |
| 10K to 100K | 9.08K | 6.08% |
| 100K to 1M | 1.86K | 1.25% |
| 1M to 10M | 236 | 0.16% |
| 10M to 100M | 34 | 0.02% |
| 100M to 1B | 11 | <0.01% |
| More than 1B | 0 | <0.01% |
Italy Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Italy online retailers by Monthly Product Sold. Most Italy stores' Monthly Product Sold are Less than 100, there are 148.18K stores, which is 73.42% of total. In second place, 42.38K stores' Monthly Product Sold are 100 to 1K, which is 21.00% of total. Meanwhile, 8.7K stores' Monthly Product Sold are 1K to 10K, which is 4.31% of total. This breakdown reveals insights into Italy stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 148.18K | 73.42% |
| 100 to 1K | 42.38K | 21.00% |
| 1K to 10K | 8.7K | 4.31% |
| 10K to 100K | 2.06K | 1.02% |
| 100K to 1M | 483 | 0.24% |
| 1M to 10M | 23 | 0.01% |
| 10M to 100M | 2 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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