eCommerce Statistics in Japan 2026
Discover the latest eCommerce statistics in Japan for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Japan, uncovering the distribution of stores across categories and platforms.
Japan Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Japan. Leading the way is Apparel, with 4.4K stores, which is 25.66% of the total stores in the region. Next is Food & Drink, contributing 2.78K stores, or 16.21% of the region's total. Home & Garden also has a notable presence, with 1.48K stores, making up 8.60% of the store count in Japan. This breakdown provides a clear picture of the diverse retail landscape in Japan, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 4.4K | 25.66% |
| Food & Drink | 2.78K | 16.21% |
| Home & Garden | 1.48K | 8.60% |
| Arts & Entertainment | 1.33K | 7.74% |
| Beauty & Fitness | 1.32K | 7.72% |
| Sports | 773 | 4.51% |
| Toys & Hobbies | 550 | 3.21% |
| Autos & Vehicles | 429 | 2.50% |
| Business & Industrial | 407 | 2.37% |
| Jobs & Education | 380 | 2.22% |
| Others | 3.3K | 19.27% |
Japan Total Online Stores by Platform
In Japan, the distribution of stores across different platforms presents a dynamic picture of the market. BASE, as a leading platform, hosts 73.56K stores, accounting for 36.88% of the total store count in the region. This is closely followed by Shopify, which supports 36.27K stores, representing 18.19% of the region's total. STORES makes a significant contribution with 24.99K stores, or 12.53% of the total. The chart underscores the diversity and preferences of store owners in Japan regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| BASE | 73.56K | 36.88% |
| Shopify | 36.27K | 18.19% |
| STORES | 24.99K | 12.53% |
| Color Me Shop | 19.4K | 9.73% |
| Custom Cart | 15.68K | 7.86% |
| Wix | 10.12K | 5.07% |
| WooCommerce | 8.18K | 4.10% |
| Ecwid | 2.02K | 1.01% |
| Future Shop | 1.91K | 0.96% |
| SHOPLINE | 1.86K | 0.93% |
| Others | 5.47K | 2.74% |
Japan Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Japan. SAP Commerce Cloud shows a significant lead, with total sales amounting to $37.39B, which constitutes 34.40% of the region's total sales on platforms. Shopify reports sales of $33.04B, accounting for 30.40% of the total platform sales in Japan. Custom Cart also holds a notable share, with its sales reaching $24.26B, representing 22.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Japan, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| SAP Commerce Cloud | $37.39B | 34.40% |
| Shopify | $33.04B | 30.40% |
| Custom Cart | $24.26B | 22.32% |
| Future Shop | $4.00B | 3.68% |
| ecbeing | $3.27B | 3.00% |
| Salesforce Commerce Cloud | $2.52B | 2.32% |
| WooCommerce | $1.61B | 1.49% |
| Magento | $1.11B | 1.02% |
| ebisumart | $577.23M | 0.53% |
| Color Me Shop | $469.61M | 0.43% |
Japan Online Stores Monthly Sales by Industry
In Japan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Sports, as a prominent category, generates significant sales, totaling $38.88B, which is 35.77% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $9.05B in sales and comprising 8.33% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $2.43B, accounting for 2.24% of the total sales in Japan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Sports | $38.88B | 35.77% |
| Apparel | $9.05B | 8.33% |
| Beauty & Fitness | $2.43B | 2.24% |
| Home & Garden | $2.41B | 2.22% |
| Food & Drink | $1.71B | 1.57% |
| Health | $1.07B | 0.98% |
| Travel | $987.51M | 0.91% |
| Games | $876.97M | 0.81% |
| Arts & Entertainment | $784.69M | 0.72% |
| Consumer Electronics | $768.15M | 0.71% |
Japan Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Japan, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $2.29M units representing 9.44% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.17M units, comprising 4.82% of the total. Food & Drink also contributes significantly with a spend of $1.07M units, accounting for 4.41% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $2.29M | 9.44% |
| Beauty & Fitness | $1.17M | 4.82% |
| Food & Drink | $1.07M | 4.41% |
| Home & Garden | $622.21K | 2.56% |
| Sports | $273.29K | 1.12% |
| Computers | $245.46K | 1.01% |
| Toys & Hobbies | $218.30K | 0.90% |
| Arts & Entertainment | $214.34K | 0.88% |
| Consumer Electronics | $164.09K | 0.68% |
| Health | $136.73K | 0.56% |
Japan Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Japan online retailers by Monthly Sales. Most Japan stores' Monthly Sales are Less than $100.00, there are 52.2K stores, which is 97.98% of total. In second place, 680 stores' Monthly Sales are $10.00M to $100.00M, which is 1.28% of total. Meanwhile, 179 stores' Monthly Sales are $100.00K to $1.00M, which is 0.34% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 52.2K | 97.98% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 2 | <0.01% |
| $10.00K to $100.00K | 1 | <0.01% |
| $100.00K to $1.00M | 179 | 0.34% |
| $1.00M to $10.00M | 128 | 0.24% |
| $10.00M to $100.00M | 680 | 1.28% |
| $100.00M to $1.00B | 81 | 0.15% |
| $1.00B to $10.00B | 1 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Japan Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Japan online retailers by Number of Employee. Most Japan stores' Number of Employee are Less than 10, there are 11.23K stores, which is 86.95% of total. In second place, 393 stores' Number of Employee are 20 to 50, which is 3.04% of total. Meanwhile, 331 stores' Number of Employee are 10 to 20, which is 2.56% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 11.23K | 86.95% |
| 10 to 20 | 331 | 2.56% |
| 20 to 50 | 393 | 3.04% |
| 50 to 100 | 248 | 1.92% |
| 100 to 200 | 197 | 1.53% |
| 200 to 500 | 193 | 1.49% |
| 500 to 1K | 90 | 0.70% |
| 1K to 5K | 138 | 1.07% |
| 5K to 10K | 54 | 0.42% |
| More than 10K | 41 | 0.32% |
Japan Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Japan online retailers by Monthly Visitors. Most Japan stores' Monthly Visitors are Less than 100, there are 39.94K stores, which is 54.92% of total. In second place, 18.39K stores' Monthly Visitors are 100 to 1K, which is 25.29% of total. Meanwhile, 10.29K stores' Monthly Visitors are 1K to 10K, which is 14.15% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 39.94K | 54.92% |
| 100 to 1K | 18.39K | 25.29% |
| 1K to 10K | 10.29K | 14.15% |
| 10K to 100K | 3.08K | 4.23% |
| 100K to 1M | 870 | 1.20% |
| 1M to 10M | 124 | 0.17% |
| 10M to 100M | 16 | 0.02% |
| 100M to 1B | 12 | 0.02% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Japan Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Japan online retailers by Monthly Views. Most Japan stores' Monthly Views are Less than 100, there are 26.73K stores, which is 36.76% of total. In second place, 23.31K stores' Monthly Views are 100 to 1K, which is 32.06% of total. Meanwhile, 14.76K stores' Monthly Views are 1K to 10K, which is 20.30% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 26.73K | 36.76% |
| 100 to 1K | 23.31K | 32.06% |
| 1K to 10K | 14.76K | 20.30% |
| 10K to 100K | 5.75K | 7.91% |
| 100K to 1M | 1.8K | 2.47% |
| 1M to 10M | 306 | 0.42% |
| 10M to 100M | 49 | 0.07% |
| 100M to 1B | 13 | 0.02% |
| More than 1B | 0 | <0.01% |
Japan Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Japan online retailers by Monthly Product Sold. Most Japan stores' Monthly Product Sold are Less than 100, there are 137.73K stores, which is 84.56% of total. In second place, 19.44K stores' Monthly Product Sold are 100 to 1K, which is 11.93% of total. Meanwhile, 3.75K stores' Monthly Product Sold are 1K to 10K, which is 2.30% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 137.73K | 84.56% |
| 100 to 1K | 19.44K | 11.93% |
| 1K to 10K | 3.75K | 2.30% |
| 10K to 100K | 1.36K | 0.83% |
| 100K to 1M | 419 | 0.26% |
| 1M to 10M | 167 | 0.10% |
| 10M to 100M | 22 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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