eCommerce Statistics in Latvia 2026
Discover the latest eCommerce statistics in Latvia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Latvia, uncovering the distribution of stores across categories and platforms.
Latvia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Latvia. Leading the way is Apparel, with 839 stores, which is 21.83% of the total stores in the region. Next is Home & Garden, contributing 587 stores, or 15.27% of the region's total. Beauty & Fitness also has a notable presence, with 374 stores, making up 9.73% of the store count in Latvia. This breakdown provides a clear picture of the diverse retail landscape in Latvia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 839 | 21.83% |
| Home & Garden | 587 | 15.27% |
| Beauty & Fitness | 374 | 9.73% |
| Food & Drink | 220 | 5.72% |
| Sports | 183 | 4.76% |
| Autos & Vehicles | 167 | 4.34% |
| Health | 160 | 4.16% |
| Business & Industrial | 158 | 4.11% |
| Arts & Entertainment | 141 | 3.67% |
| Computers | 134 | 3.49% |
| Others | 881 | 22.92% |
Latvia Total Online Stores by Platform
In Latvia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 3.71K stores, accounting for 33.31% of the total store count in the region. This is closely followed by Shopify, which supports 3.32K stores, representing 29.83% of the region's total. Custom Cart makes a significant contribution with 1.48K stores, or 13.33% of the total. The chart underscores the diversity and preferences of store owners in Latvia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 3.71K | 33.31% |
| Shopify | 3.32K | 29.83% |
| Custom Cart | 1.48K | 13.33% |
| OpenCart | 1.18K | 10.63% |
| PrestaShop | 465 | 4.18% |
| Wix | 342 | 3.07% |
| Magento | 197 | 1.77% |
| Ecwid | 170 | 1.53% |
| Odoo | 45 | 0.40% |
| Squarespace | 29 | 0.26% |
| Others | 188 | 1.69% |
Latvia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Latvia. Custom Cart shows a significant lead, with total sales amounting to $192.56M, which constitutes 74.79% of the region's total sales on platforms. Magento reports sales of $24.05M, accounting for 9.34% of the total platform sales in Latvia. WooCommerce also holds a notable share, with its sales reaching $21.00M, representing 8.15% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Latvia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $192.56M | 74.79% |
| Magento | $24.05M | 9.34% |
| WooCommerce | $21.00M | 8.15% |
| Shopify | $18.85M | 7.32% |
| OpenCart | $771.05K | 0.30% |
| Drupal Commerce | $248.28K | 0.10% |
| Bandcamp | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| cscart | $0.00 | <0.01% |
Latvia Online Stores Monthly Sales by Industry
In Latvia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $73.03M, which is 28.36% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $41.18M in sales and comprising 16.00% of the region's total. Autos & Vehicles contributes a considerable amount to the regional market, with sales of $20.97M, accounting for 8.14% of the total sales in Latvia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $73.03M | 28.36% |
| Apparel | $41.18M | 16.00% |
| Autos & Vehicles | $20.97M | 8.14% |
| Computers | $771.05K | 0.30% |
| Business & Industrial | $386.95K | 0.15% |
| Consumer Electronics | $248.28K | 0.10% |
| Arts & Entertainment | $233.52K | 0.09% |
| Sports | $175.65K | 0.07% |
| Beauty & Fitness | $159.12K | 0.06% |
| Adult | $0.00 | <0.01% |
Latvia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Latvia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $598.62K units representing 23.55% of the overall spending. Following closely behind is Home & Garden with a spend of $244.38K units, comprising 9.61% of the total. Beauty & Fitness also contributes significantly with a spend of $227.16K units, accounting for 8.94% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $598.62K | 23.55% |
| Home & Garden | $244.38K | 9.61% |
| Beauty & Fitness | $227.16K | 8.94% |
| Health | $161.63K | 6.36% |
| Food & Drink | $101.92K | 4.01% |
| Sports | $90.31K | 3.55% |
| Pets & Animals | $78.25K | 3.08% |
| Toys & Hobbies | $65.53K | 2.58% |
| people-society | $54.55K | 2.15% |
| Arts & Entertainment | $53.13K | 2.09% |
Latvia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Latvia online retailers by Monthly Sales. Most Latvia stores' Monthly Sales are Less than $100.00, there are 5.49K stores, which is 99.53% of total. In second place, 19 stores' Monthly Sales are $100.00K to $1.00M, which is 0.34% of total. Meanwhile, 7 stores' Monthly Sales are $10.00M to $100.00M, which is 0.13% of total. This breakdown reveals insights into Latvia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 5.49K | 99.53% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 19 | 0.34% |
| $1.00M to $10.00M | 0 | <0.01% |
| $10.00M to $100.00M | 7 | 0.13% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Latvia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Latvia online retailers by Number of Employee. Most Latvia stores' Number of Employee are Less than 10, there are 1.63K stores, which is 82.77% of total. In second place, 71 stores' Number of Employee are 20 to 50, which is 3.61% of total. Meanwhile, 62 stores' Number of Employee are 10 to 20, which is 3.15% of total. This breakdown reveals insights into Latvia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 1.63K | 82.77% |
| 10 to 20 | 62 | 3.15% |
| 20 to 50 | 71 | 3.61% |
| 50 to 100 | 52 | 2.64% |
| 100 to 200 | 42 | 2.14% |
| 200 to 500 | 39 | 1.98% |
| 500 to 1K | 29 | 1.47% |
| 1K to 5K | 28 | 1.42% |
| 5K to 10K | 6 | 0.31% |
| More than 10K | 10 | 0.51% |
Latvia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Latvia online retailers by Monthly Visitors. Most Latvia stores' Monthly Visitors are Less than 100, there are 4.31K stores, which is 61.14% of total. In second place, 1.9K stores' Monthly Visitors are 100 to 1K, which is 26.93% of total. Meanwhile, 705 stores' Monthly Visitors are 1K to 10K, which is 10.01% of total. This breakdown reveals insights into Latvia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 4.31K | 61.14% |
| 100 to 1K | 1.9K | 26.93% |
| 1K to 10K | 705 | 10.01% |
| 10K to 100K | 122 | 1.73% |
| 100K to 1M | 14 | 0.20% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Latvia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Latvia online retailers by Monthly Views. Most Latvia stores' Monthly Views are Less than 100, there are 2.91K stores, which is 41.36% of total. In second place, 2.43K stores' Monthly Views are 100 to 1K, which is 34.44% of total. Meanwhile, 1.33K stores' Monthly Views are 1K to 10K, which is 18.85% of total. This breakdown reveals insights into Latvia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 2.91K | 41.36% |
| 100 to 1K | 2.43K | 34.44% |
| 1K to 10K | 1.33K | 18.85% |
| 10K to 100K | 333 | 4.73% |
| 100K to 1M | 43 | 0.61% |
| 1M to 10M | 1 | 0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Latvia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Latvia online retailers by Monthly Product Sold. Most Latvia stores' Monthly Product Sold are Less than 100, there are 6.22K stores, which is 65.93% of total. In second place, 2.15K stores' Monthly Product Sold are 100 to 1K, which is 22.78% of total. Meanwhile, 713 stores' Monthly Product Sold are 1K to 10K, which is 7.55% of total. This breakdown reveals insights into Latvia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.22K | 65.93% |
| 100 to 1K | 2.15K | 22.78% |
| 1K to 10K | 713 | 7.55% |
| 10K to 100K | 308 | 3.26% |
| 100K to 1M | 45 | 0.48% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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