eCommerce Statistics in Morocco 2026
Discover the latest eCommerce statistics in Morocco for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Morocco, uncovering the distribution of stores across categories and platforms.
Morocco Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Morocco. Leading the way is Apparel, with 2.01K stores, which is 23.80% of the total stores in the region. Next is Home & Garden, contributing 1.35K stores, or 16.01% of the region's total. Beauty & Fitness also has a notable presence, with 968 stores, making up 11.49% of the store count in Morocco. This breakdown provides a clear picture of the diverse retail landscape in Morocco, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.01K | 23.80% |
| Home & Garden | 1.35K | 16.01% |
| Beauty & Fitness | 968 | 11.49% |
| Travel | 456 | 5.41% |
| Computers | 390 | 4.63% |
| Consumer Electronics | 380 | 4.51% |
| people-society | 354 | 4.20% |
| Food & Drink | 262 | 3.11% |
| Arts & Entertainment | 247 | 2.93% |
| Internet | 237 | 2.81% |
| Others | 1.78K | 21.10% |
Morocco Total Online Stores by Platform
In Morocco, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 9.88K stores, accounting for 38.96% of the total store count in the region. This is closely followed by Shopify, which supports 7.55K stores, representing 29.77% of the region's total. YouCan makes a significant contribution with 4.85K stores, or 19.13% of the total. The chart underscores the diversity and preferences of store owners in Morocco regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 9.88K | 38.96% |
| Shopify | 7.55K | 29.77% |
| YouCan | 4.85K | 19.13% |
| Custom Cart | 943 | 3.72% |
| PrestaShop | 736 | 2.90% |
| Wix | 283 | 1.12% |
| Storeino | 276 | 1.09% |
| Odoo | 254 | 1.00% |
| Dropify | 218 | 0.86% |
| Magento | 114 | 0.45% |
| Others | 255 | 1.01% |
Morocco Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Morocco. Custom Cart shows a significant lead, with total sales amounting to $41.83M, which constitutes 92.31% of the region's total sales on platforms. WooCommerce reports sales of $2.32M, accounting for 5.12% of the total platform sales in Morocco. PrestaShop also holds a notable share, with its sales reaching $631.15K, representing 1.39% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Morocco, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $41.83M | 92.31% |
| WooCommerce | $2.32M | 5.12% |
| PrestaShop | $631.15K | 1.39% |
| Shopify | $283.30K | 0.63% |
| Magento | $250.05K | 0.55% |
| Bandcamp | $0.00 | <0.01% |
| BaseKit | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| Codshopy | $0.00 | <0.01% |
Morocco Online Stores Monthly Sales by Industry
In Morocco, the estimated sales amount across various store categories provides key insights into the market's dynamics. Sports, as a prominent category, generates significant sales, totaling $999.93K, which is 2.21% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $992.95K in sales and comprising 2.19% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $678.20K, accounting for 1.50% of the total sales in Morocco. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Sports | $999.93K | 2.21% |
| Consumer Electronics | $992.95K | 2.19% |
| Apparel | $678.20K | 1.50% |
| Food & Drink | $590.03K | 1.30% |
| Travel | $586.71K | 1.29% |
| Mass Merchants & Department Stores | $435.12K | 0.96% |
| Home & Garden | $292.42K | 0.65% |
| Pets & Animals | $283.30K | 0.63% |
| Computers | $239.46K | 0.53% |
| Adult | $0.00 | <0.01% |
Morocco Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Morocco, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $610.88K units representing 12.66% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $345.03K units, comprising 7.15% of the total. Home & Garden also contributes significantly with a spend of $317.10K units, accounting for 6.57% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $610.88K | 12.66% |
| Beauty & Fitness | $345.03K | 7.15% |
| Home & Garden | $317.10K | 6.57% |
| Toys & Hobbies | $301.80K | 6.26% |
| Pets & Animals | $166.01K | 3.44% |
| Consumer Electronics | $98.15K | 2.03% |
| Sports | $93.20K | 1.93% |
| Computers | $90.71K | 1.88% |
| people-society | $86.35K | 1.79% |
| Health | $61.23K | 1.27% |
Morocco Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Morocco online retailers by Monthly Sales. Most Morocco stores' Monthly Sales are Less than $100.00, there are 3.99K stores, which is 99.58% of total. In second place, 14 stores' Monthly Sales are $100.00K to $1.00M, which is 0.35% of total. Meanwhile, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 0.05% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 3.99K | 99.58% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 14 | 0.35% |
| $1.00M to $10.00M | 1 | 0.02% |
| $10.00M to $100.00M | 2 | 0.05% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Morocco Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Morocco online retailers by Number of Employee. Most Morocco stores' Number of Employee are Less than 10, there are 4.5K stores, which is 90.22% of total. In second place, 105 stores' Number of Employee are 20 to 50, which is 2.11% of total. Meanwhile, 98 stores' Number of Employee are 10 to 20, which is 1.96% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 4.5K | 90.22% |
| 10 to 20 | 98 | 1.96% |
| 20 to 50 | 105 | 2.11% |
| 50 to 100 | 62 | 1.24% |
| 100 to 200 | 61 | 1.22% |
| 200 to 500 | 67 | 1.34% |
| 500 to 1K | 24 | 0.48% |
| 1K to 5K | 37 | 0.74% |
| 5K to 10K | 11 | 0.22% |
| More than 10K | 23 | 0.46% |
Morocco Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Morocco online retailers by Monthly Visitors. Most Morocco stores' Monthly Visitors are Less than 100, there are 7.26K stores, which is 81.39% of total. In second place, 1.07K stores' Monthly Visitors are 100 to 1K, which is 11.97% of total. Meanwhile, 465 stores' Monthly Visitors are 1K to 10K, which is 5.21% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 7.26K | 81.39% |
| 100 to 1K | 1.07K | 11.97% |
| 1K to 10K | 465 | 5.21% |
| 10K to 100K | 110 | 1.23% |
| 100K to 1M | 16 | 0.18% |
| 1M to 10M | 2 | 0.02% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Morocco Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Morocco online retailers by Monthly Views. Most Morocco stores' Monthly Views are Less than 100, there are 6.13K stores, which is 68.66% of total. In second place, 1.7K stores' Monthly Views are 100 to 1K, which is 19.08% of total. Meanwhile, 778 stores' Monthly Views are 1K to 10K, which is 8.72% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.13K | 68.66% |
| 100 to 1K | 1.7K | 19.08% |
| 1K to 10K | 778 | 8.72% |
| 10K to 100K | 265 | 2.97% |
| 100K to 1M | 39 | 0.44% |
| 1M to 10M | 12 | 0.13% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Morocco Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Morocco online retailers by Monthly Product Sold. Most Morocco stores' Monthly Product Sold are Less than 100, there are 12.92K stores, which is 82.87% of total. In second place, 2.25K stores' Monthly Product Sold are 100 to 1K, which is 14.45% of total. Meanwhile, 303 stores' Monthly Product Sold are 1K to 10K, which is 1.94% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 12.92K | 82.87% |
| 100 to 1K | 2.25K | 14.45% |
| 1K to 10K | 303 | 1.94% |
| 10K to 100K | 88 | 0.56% |
| 100K to 1M | 26 | 0.17% |
| 1M to 10M | 1 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.