eCommerce Statistics in Malawi 2025

This chart offers an insightful look at the store count by category in Malawi. Leading the way is Business & Industrial, with 32 stores, which is 16.16% of the total stores in the region. Next is people-society, contributing 29 stores, or 14.65% of the region's total. Food & Drink also has a notable presence, with 14 stores, making up 7.07% of the store count in Malawi. This breakdown provides a clear picture of the diverse retail landscape in Malawi, showcasing the variety and scale of stores across different categories.

In Malawi, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 160 stores, accounting for 59.48% of the total store count in the region. This is closely followed by Custom Cart, which supports 54 stores, representing 20.07% of the region's total. Shopify makes a significant contribution with 26 stores, or 9.67% of the total. The chart underscores the diversity and preferences of store owners in Malawi regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Malawi. WooCommerce shows a significant lead, with total sales amounting to $22.55M, which constitutes 100.00% of the region's total sales on platforms. Art Storefronts reports sales of $0.00, accounting for <0.01% of the total platform sales in Malawi. Big Cartel also holds a notable share, with its sales reaching $0.00, representing <0.01% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Malawi, highlighting which platforms are driving the most sales.

In Malawi, the estimated sales amount across various store categories provides key insights into the market's dynamics. Health, as a prominent category, generates significant sales, totaling $13.34M, which is 59.14% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $0.00 in sales and comprising <0.01% of the region's total. Arts & Entertainment contributes a considerable amount to the regional market, with sales of $0.00, accounting for <0.01% of the total sales in Malawi. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Malawi, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.00K units representing 26.09% of the overall spending. Following closely behind is Health with a spend of $2.40K units, comprising 20.88% of the total. people-society also contributes significantly with a spend of $2.40K units, accounting for 20.88% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Malawi online retailers by Monthly Sales. Most Malawi stores' Monthly Sales are Less than $100.00, there are 80 stores, which is 97.56% of total. In second place, 1 stores' Monthly Sales are $1.00M to $10.00M, which is 1.22% of total. Meanwhile, 1 stores' Monthly Sales are $10.00M to $100.00M, which is 1.22% of total. This breakdown reveals insights into Malawi stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malawi online retailers by Number of Employee. Most Malawi stores' Number of Employee are Less than 10, there are 33 stores, which is 75.00% of total. In second place, 4 stores' Number of Employee are 100 to 200, which is 9.09% of total. Meanwhile, 2 stores' Number of Employee are 20 to 50, which is 4.55% of total. This breakdown reveals insights into Malawi stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malawi online retailers by Monthly Visitors. Most Malawi stores' Monthly Visitors are Less than 100, there are 74 stores, which is 80.43% of total. In second place, 12 stores' Monthly Visitors are 100 to 1K, which is 13.04% of total. Meanwhile, 4 stores' Monthly Visitors are 1K to 10K, which is 4.35% of total. This breakdown reveals insights into Malawi stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malawi online retailers by Monthly Views. Most Malawi stores' Monthly Views are Less than 100, there are 58 stores, which is 63.04% of total. In second place, 26 stores' Monthly Views are 100 to 1K, which is 28.26% of total. Meanwhile, 5 stores' Monthly Views are 10K to 100K, which is 5.43% of total. This breakdown reveals insights into Malawi stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malawi online retailers by Monthly Product Sold. Most Malawi stores' Monthly Product Sold are Less than 100, there are 138 stores, which is 77.09% of total. In second place, 25 stores' Monthly Product Sold are 100 to 1K, which is 13.97% of total. Meanwhile, 11 stores' Monthly Product Sold are 1K to 10K, which is 6.15% of total. This breakdown reveals insights into Malawi stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.